E3 2011 Topic of Legends, Moving Your Body and Googly Eyes

[George]

Watching people cry over Kevin Butler is funny.

Watching Microsoft trying to copy him over the past year and a half has been the most ironic part. Sony finally got a good marketing campaign going and the haters come out.

[Barry the Nomad]

George likes the Kevin Butler campaign? All respect lost.

I should note: this is just want Sony wants. They're tearing us apart Lisa!

Let's just watch youtube commercials of old SEGA ads and forget about the present.

[George]

I find the campaign that doesn't take itself serious is better than a campaign that is fucking stupid (see Gears of War Madworld adverts).

What is bad about his ads? Don't get me wrong, I hated his E3 speech. But you guys are acting like he is worse than the holocaust. Basically acting like Fluffy when he found out you liked CSI.

[CosmicCastaway]

What is bad about his ads? Don't get me wrong, I hated his E3 speech. But you guys are acting like he is worse than the holocaust. Basically acting like Fluffy when he found out you liked CSI.

I totally agree with you here George. I did not like his E3 speech at all. The commercials however do get the occasional chuckle from me.

[Barry the Nomad]

I don't have fluffy levels of hatred towards the campaign, however I am not a fan of them for a few reasons:

• Too few versions of the commercials on at once. There might be many over time, but I seem to see the same two commercials for 2-3 months and it can become very grating. Same goes for some other campaigns, it's not just Sony. T-Mobile's pink dress woman and Geiko's narrator guy are equally annoying.
• Far too much focus at thumbing their nose at the competition
• Marcus. Even KB fans hated that little shit
• Meme laughs and animated gif fodder are more important than the PS3 itself. Not enough focus on the product.

Were they to have more versions airing at the same time and focused more on the Sony side of things (and less Wii, 360, iPhone comparing) I might enjoy them a bit more.

[George]

Marcus =/= KB. Different systems, different campaigns. Segata isn't focused on product either. Literally set up the same "MAIN CHARACTER COMES IN, DOES SOMETHING, SHOW GAME IN THE END"

Its basic marketing.

As for 'thumbing their nose at the competition' in the ads. Which one? I don't recall.

[Barry the Nomad]

We're probably getting more into this than needed, but in any case...

I had thought Marcus and KB were quite connected, they shared a commercial together:
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KB was the catalyst for Marcus.

Sort of the Scrappy-Doo of the KB ads. Bringing the whole show down. Damn Marcus.

Its basic marketing.

I know it's basic marketing, never said it wasn't. I just said that I do not care for the campaign, not a fan of it. If others are, cool for them, but I'm not.

Quite a few KB ads mock the competition. The Move ads mocked the Wii and Kinect, the PSP ads mocked the App Store. Personally, I don't like this sort of method. I know many campaigns outside of Sony do it (even SEGA did), but I personally don't like that tactic. It doesn't work on me. I prefer ads focus on the product. I don't mean simply show clips of the games and how the hardware works, I mean keep the ad focused on just the product even when involving silly mascots. Segata did this quite effectively. Segata was all about the Saturn, 24/7. He didn't appear and mock Playstation users, instead he pushed the Saturn as hard as he could which in turn made viewers forget about the competition and just focus on the SEGA product. Rather than targeting the compeition, Segata targeted anybody who wasn't playing a Saturn at that exact moment. Screw playing baseball outside, you must play SEGA Saturn!

[George]

The only Move ad that mocked 'Kinect' was one that fanboys took offensive when it was mocking themselves.

I guess you hated the SEGA does what Nintendon't ads as well?

[Barry the Nomad]

Really? I thought it was pretty apparent the ad targets Kinect:

[youtube:o8xaandx]Z_XibBI98TY[/youtube:o8xaandx]

Pointing out buttons, "catching a big red ball", "who wants to pretend their hand is a gun, what it this third grade?". In another Move ad they feature boxing, and KB mimes a sissy slapping fit implying how Kinect boxing games control.

Now as a consumer who owns Kinect, and has an interest in Move, this sort of commercial actually works against me as it both attempts to insult me and in turn makes me less interested in Move.

Again, that's why I prefer the ads that simply focus on the product itself and leave silly fanboy wars out of the campaign.

I guess you hated the SEGA does what Nintendon't ads as well?

Not at all, I loved the song.

[George]

You do know that they are trying to sell the Move to PS Eye users. You probably never heard of the controller free device. Plus move and Kinect suck. Move on.

[Barry the Nomad]

Plus move and Kinect suck. Move on.

That's our George!  :roll:

[Aki-at]

George is quite right, both suck, he has won the topic. Congrats boss!

[Barry the Nomad]

Should I lock it?

[George]

Nah. We should stay on topic. Wait for E3.

[CosmicCastaway]

Nah. We should stay on topic. Wait for E3.

Sounds like a good idea. =) Can't wait to see what SEGA's booth is like this year.