The NOAH pass is a thing like the SEGA.ALLNET network in japanese arcades.
Like I said, Sega has lots games and success in the online field of phones and japanese arcades, yet they haven't expanded beyond PSO2 with PC on consoles. They really should get on that.
Yet wierder, they haven't been able to get all their phone games worldwide. Even tough the western division is said to be focused on digital.