It's possible. They wrote that SEGA posted a profit but instead made the focal point/headline the disappointment of sales on Wii U and Football Manager 2015. It's not nearly as bad as "Sonic Boom sales disappoint; is this the end of Sega?" and the text itself is mostly tame.
What I'm wondering about the article is:
who do they consider "rival publishers"? they don't really think, for example, that Sega can compete with Ubisoft?
(a general accounting question, as far as Sega goes) can the ratcheting of expenses be attributed to anomalous stuff (the big push for Sonic Boom)?