Why KFC is out? Who pay who on those things?
I know that in Yakuza, Sega has not made any money doing advertises for the real companies in the game. They promotes the game, Sega promotes them in the game.
Coca-Cola is the "official" drink in Shenmue, but not in the Western version of it; why? It is not better for these companies showing their products and marks on the games? Or the games companies have to pay them for that?