Sammy did took Sega's arse out the fire after the Dreamcast but can't help feel they're just as burned out with them.
I don't think so, Sammy basically let SEGA did anything they want, just like SEGA did with Atlus.
The problem's more because the missing of SEGA's thinking teams / research and development teams.
One of that teams is Yu Suzuki's team.
In the ’90s, Suzuki was not only a big deal in the game industry, he was a big deal at Sega – which perhaps afforded him and his team special treatment within the company.
Toshihiro Nagoshi who worked under Suzuki says the team was isolated from the rest of Sega, physically at a distance from its headquarters.
The AM2 office even needed a special key to enter. “It was sort of irregular and a top-secret type of operation that was going on,” Nagoshi says.
“It was very strange, where even though he was part of Sega, the president of Sega would not know what Suzuki was working on at that time,” he says.
“There were occasions where, every six months or so, the president and his entourage would come knocking on the door demanding to see, like, ‘What’s going on in there?’
And there were times that even then we wouldn’t show them what was being worked on.”
This kind of team doesn't exist anymore at SEGA, every studio must have montly reports now like any other company (which may have been good for budget controlling but it's kinda limiting the creativity).
Source :
https://www.gameinformer.com/2021/03/03/yakuzas-creator-on-his-life-career-and-why-sega-shouldve-fired-him-in-the-90s