I dont think Sammy will ever break away from the SegaSammy brand name.
Sega's assets are vital for new businesses (casinos, resorts, digital games). However Sammy's pachinko/pachislot business provides 70% profit of the group, providing the financial ground for everything...you cannot erase the name, it would make no sense from a shareholder perspective.
Yes they will. I don't think you understand. Sammy Corporation itself is barely existent anymore. There's little if just about nothing left of the Panchinko Giant that purchased SEGA Corporation,Inc in 2004. The reason why the profit margin is so substantially large is because Sammy is now a Wholly Owned Subsidiarity of Sega. And has been since August 26,2010. There's only ONE remaining division of Sammy left bearing its name and that's Sammy Networks which is the sister company of Sega Networks,Inc. The other few divisions are basically now just financial services and management firms.
The Panchinko/Pachislot business is the only thing left of Sammy's actual business. Under the direction and assistance of Naoya Tsurumi, Haijime Satomi pretty much cut his company down to size absorbing it into SEGA. Even the Panchinko Business is no longer done by Sammy. That's handled and manufactured by Taiyo.
Sammy is irrelevant from an investor and stock market standpoint. SEGA pretty much now represents 90% of the SEGASammy group.
Hench why Sega Corporation,Inc was dissolved and why a new Holdings group was formed within SEGASammy.
Trust me, SegaSammy will eventually be replaced by SEGA Holdings,Ltd. There's a reason why US Trademark Registration was cancelled and has not been renewed. The 10 year International Registration in both the WIPO and the International Bureau will be allowed to expire.