The dude's at GameTrailer's Bonus Round are dicks.
In a preview on new IPs, Vanquish talk was almost 90% rant on Sega's marketing.
Michael Patcher even used EA as an example with pre-order bonuses, Best Buy panflets,etc. "If it was EA doing it says..."
First off, Sega announced way back in July, an exclusive pre-order bonus deal with Gamestop, the single largest video game retailers in the United States. That's not enough for you? Mad World also got ads put up by Gamestop. And they are confident Epic Mickey will sell?
Bayonetta was also heavily adverstised on UFC, that kinda looks like the right crowd for an item such as this.
Can you imagine a Best Buy employee handing out panflets with a voluptuous witch without looking like a creepy pervert?