Okay, I didn't post this in the news section because I barely have any details, but one of Monster drink vendors at the Wal-Mart I work at was showing me some paperwork for an Aliens: colonial Marines event Wal-Mart is doing before or around the time of the game's release. It looks like it will be the typical "Marines vs. Aliens" Team DM we've seen at other gaming events. If Monster has the paperwork, that probably means they are providing drinks at the event.
Sega has really been promoting the shit out of this game. I've gotta give them credit for that.