I think there is a misunderstanding going on right now:
People think that The Kickstarter is just a ploy to gauge interest (Thanks to the wording of that NeoGAF thread), and Sony will afterwards completely fund the project.
In reality, Sony just said they will assist with funding (The wording was "Some funding") and it may not be a significant amount. Plus it appears Sony is one out of multiple funding sources according to the KS's FAQm which Suzuki secured before the KS went up.
I hope someone clears this misunderstanding, but know the internet, any misunderstanding that produces Drama will always stick around.