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[Berto]

The Matahari x Sonic the Hedgehog collaboration in 2026 features a special apparel collection and a 35th Anniversary giveaway campaign.

This collaboration aligns with the broader SEGA Atlus Festival 2026 events occurring in Indonesia. Currently running :

- Apparel Collection: Matahari has launched a dedicated Sonic the Hedgehog clothing line, encouraging fans to "upgrade their style".
- 35th Anniversary Giveaway Campaign: As part of the celebration, there is a chance to win the Sonic x Shadow Generations Collector's Edition. Giveaway campaign ends on May 17, 2026. For Indonesian residents only.

Link : https://www.instagram.com/p/DX8ZC7JDzG1/