OK, the Sonic movie and show make total sense, so do their various anime.
But what the hell is suddenly now with making movies out of IP's like Altered Beast, Shinobi, Crazy Taxi, Rise of Nightmares (??), Golden Axe?
Outside of maybe a Crazy Taxi app, all these franchises are at best relicts for retro gamers.
So there is really no cross-promotion benefit as there is with Yakuza, Valkyria, Shining etc.
Them doing this really means more trying to raise of awareness of nostalgic IP's, I would guess. After all, they do work together with an high end ad firm (something they should have done sooner I think). It's just strange tough. Sega has shown to completly not care about these old IP's, and be at best be nostalgic fodder. I mean really most people just want a small downloadable game for a nostalgic ride with these franchises.
I would have preferred Nagoshi make a new movie franchise with game tie-ins.