Are you seriously comparing bank balances as a way to determine who's better?
As I said before, Nintendo get an easy ride from the media in this industry as they have
nostalgia on their side.
You mention Gunstar Heroes...SEGA published that, treasure made it. When it comes to games that people want to see a the return of, it's mostly doesn't equal amazing sales like people think. Those who do want said title, are usually just very vocal, which gives the sense of it being in high demand. At least SEGA don't play it safe like Nintendo constantly do with their output.
What do you mean by not playing it safe? Making horrible Sonic games for the rest of their lifespan? Not making more profit as they should? not focusing on their IP which are more valuable than even Nintendo's...admittedly?
Also, I want to argue a bit here and say that you haven't really dug deep into Nintendo games along with those who claim that Nintendo games aren't that great. Have you seen Xenoblade Chronicles, Splatoon and Kid Icarus Uprising?
The only thing that I can somewhat agree that Nintendo plays it safe is when making the New Super Mario series....other than that, nothing is safe. Mario Kart 8 has serious lack of multiplayer content unlike its predecessors.
Do you honestly think that as long as SEGA makes crappy games time and time again, they can still be loved? game companies exist to make games and right now, SEGA doesn't seem to pay any attention towards the western market because they have western studios that they own. So at this point, are you suggesting that SEGA can just forget about being a game developer and instead stick to publishing games forever?
If so, then newsflash, many IP's that SEGA had will be long gone and the new IP's will end up like the old ones. That's like telling Nintendo to do the same thing and they will end up with the same result as SEGA. SEGA is a complete joke right now and defending them for not making games that you or me want them to make is just abysmal. Sure, I defend Nintendo a lot but that's because they make games that I and many want them to make. The ones that they don't make are the ones that are completely forgotten by many.
Those western studios that SEGA has won't last them long. Sure, SEGA may treat them well but western studios most of the time don't deliver expectations. Look at Halo 5 for example. The potential that the player could face Master chief is nothing but a two minute cutscene.
You want SEGA to be completely stuck in the shadow? If so, then there's no point of even being on their side. Heck, there's no point of even mentioning them. The more IP that SEGA has, the more chances of them being dormant are incredibly high.