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According to Utsumi, the company has in recent years seen an increasing number of fans who don’t necessarily play games. While he mentions this is true of all of Sega’s IPs, he singles out the Like a Dragon series as an example. Like a Dragon-related merchandise has been performing extremely well for Sega, with about 60-70% of customers being women. Utsumi explains that this layer of the fanbase often becomes acquainted with Like a Dragon’s story and characters through official YouTube content or by watching streams by popular content creators, and “many of them have never actually played the games.”But even if someone has never played a game, Utsumi says Sega still considers them a fan and a “gamer.” The fact that people are growing interested in gaming franchises through different entry points is a benefit of Sega’s transmedia strategy, according to the president. Not only that, but Utsumi says that in some cases, engagement from such fans can be even higher than ...
When it comes to comics, there’s always something special about crossovers. Who doesn’t love seeing their favorite characters come together in one book to defeat an evil — or to fight each other? But even though crossovers in general are great, the best ones always see unexpected pairings and IDW’s Sonic the Hedgehog x Godzilla has proven to be among the best of the best. The series, which debuted back in July from writer Nick Marino and artist Jack Lawrence, sees the King of the Monsters (along with other iconic monsters) roll up on Sonic’s world where Dr. Eggman tries to use their power for his own. It means that Sonic and ...
Godzilla As a… Pet? While there are a few issues of Sonic the Hedgehog x Godzilla before we get to the exciting finale and with those issues a lot of ground to cover, the official solicitation for the issue certainly teases some grim times ahead — or at least a very big status quo change for King of the Monsters. Dr. Eggman is threatening to let everyone’s favorite kaiju be a pet? Not that having a pet Godzilla wouldn’t be cool, Dr. Eggman is absolutely not someone who should have that powerful of a pet. Though, it sure sounds like the villain is very confident ...
