Came in here ready to close it thinking this was more RingEdge bullshit. Thank god its not.
I respect you for trying to think out a plan for SEGA going back into the console biz, but I disagree that it is a necessity. If anything, it would be a major risk at this point. And SEGA's staff and higher ups see no reason to get back into the business. Why should they? They've been out of it for ten years and over the past few years have really found their third party groove.
Anyway, going point by point:
1. Why create a console with a small install base that is NOT in competition with the, er, competition? When they make a console, it's competition. You clarify that the new console will ONLY get exclusives, but why in the world would SEGA develop games that have a guarantee to only sell 100,000 max? Not every new SEGA console owner would but every game, so right there is a guarantee of less than 100,000 copies sold per game. WIth those numbers, games would be on a shoestring budget and would in turn not even make sense to develop.
2. It's a really poor business plan to put all your effort into making the hardware, ceasing production, waiting a period of time and then starting up production again. Either they make a console in full force, or not at all. This inbetween is what I think is so odd. A new console is not a fun little side project, it's a serious investment. As is, it sounds like a Kickstarter project for some quirky video game console.
3. How cheap are we talking? The lower the price, the lower the manufacturing cost. At this point it sounds like a low end internet browser with flash capability. Nobody would buy that.
4. I agree, they do need to make more commercials. But not for this new console you're proposing. Advertise the stuff that is out on third party hardware. No reason to make commercials for a user base of 100,000.
5. I don't really understand this one, sorry.
6. Confused on this one. Do steps 1-5? ANd then you're happy people got fired? What?
7. Again, very confusing point. You want them to bring back Yuji Naka? They don't own him, he's his own free man. And they do have great talent. The Yakuza team, the team behind Colors and Generations, the PSO2 team. The SEGA magic is there. As for a blu-ray full of Sonic zones with recycled sprites. What??? Sounds like a fan game. And why a blu-ray? To hold more zones?
8. They can't make that promise, no company should make that kind of promise. It sets them up for failure. And given you propose a cheap console, the hardware will be outdated within the first year.
9. More of the 100k plan, which I just don't get. Either make consoles to satisfy demand or don't make them at all. This middle road is weird.
10. Check out:
http://blogs.sega.com/ or
http://twitter.com/SEGA or email them or talk to them at conventions. Easy.
The whole religion comparison, I totally disagree with. The argument of there being no "gather point", I disagree with. Want a gather point? You're in one! See? Sonic fans, Virtua Fighter fans, old school fans, new school fans, casual fans, hardcore fans all under one roof. Let's say a Sonic fan frequents here, and a Yakuza fan starts talking about how awesome Binary Domain is. That Sonic fan can talk with that Yakuza fan and presto: a Sonic fan plays Binary Domain because a fellow SEGA fan with a different sort of interest in the company told them all about it.
SEGA fan sites are the new SEGA console.
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So while I totally disagree with you plan, don't make that stop you from continuing to think of creative ways for SEGA to make a new console. Just be prepared for people to find holes in those plans should they be unrealistic.