I see there is a bit of site discussion here, so I thought I'd address some things:
And I swear people left SEGAnerds not for all the hyping of SEGA products but the fact the site become poorly run with countless ads and feeling like some sort of cheap flash game site.
The Kartel and shitification of the forums is why I left Nerds as a reader.
Regarding "promoting SEGA's products" - when a new game is releasing we try our best to share trailers and important details as they release. Also, over the past year, we've had the opportunity to go hands on with games like Boom and Isolation at E3 and Comic Con and we've had unbiased previews written up in which the writers could say whatever they thought of the game, even if it meant hurting SEGA's feelings. We'll also be presenting unbiased reviews, and we have in the past given very poor scores to SEGA games despite our relationship with the company. The community team understands that we don't give their games a pass, if we hate a game we'll say it in the review or in an op-ed. But another important thing is that we try to present the news as news, such as a new trailer, saying "here is the new trailer, check it out and share your opinion" which is very different from "jesus, this trailer looks like shit, what the fuck are SEGA of America thinking? They need to fire all of their San Fran office." That sort of article writing is one reason SEGA cut ties with TSSZ.
It would also be unwise of the site to flat out ignore upcoming games because of some bias. Like "fuck SEGA of Japan. if they refuse to release Yakuza here, we're going to ignore it" or "Sonic Boom looks cheap, best to not post any news on it". I'll admit, though, that some titles get less coverage than we'd like, but that is mainly because we do not have somebody on the team who has a passion for them (pointing to the PC strategy games).
Re: too much Sonic coverage - if SEGA are releasing a lot of Sonic content, there is going to be an increase in Sonic news posts. Simple as that. As mentioned above, we are not going to hold off on reporting because we don't like the way the game looks, or because we posted a trailer earlier in the week. We have, however, tried to counter the amount of Sonic news with the theme weeks and months which drive original content towards other aspects of SEGA. Next year especially (save for one month) we'll have a lot of focus on other SEGA games outside of Sonic. We're also looking to adding new people to the team with interests outside of Sonic.
Re: the weaseling my way in statement - I'm going to ignore that you said that.