Caught an early showing of Strange Magic, my thoughts:
I enjoyed this movie far FAR more than I thought I would after reading several negative reviews. I really don't care about explaining why reviewers hated this *COUGH*Lucas bias*COUGH*
I'd best describe the movie as a children's adaptation of A Midsummer Night's Dream taking place in a land of fairies, trolls, and other small forest creatures with an animation style similar to Shrek, but minus the fairy tale satire and pop culture references with a dash of Willow, Labyrinth, and told via Moulin Rouge's melding of music from various decades. The characters are aware they are singing, but where the songs come from isn't explained (thankfully) and the music selection was great for the most part. To compare, before the movie there was a trailer for Dreamworks' Home which used Sean Paul's Get Busy. Like, why use such an awful unmemorable song from 2003?
Unlike a majority of the reviewers, I found the first half very easy to follow and I did not get lost in a sea of characters. The movie has a large cast, but each character plays their part and everybody gets enough screen time. The intro does a good job laying out the schism between lands, and I thought the filmmakers did a fantastic job throwing conventions out the window. I honestly did not see the twist, but looking back I can't see the movie working without it.
I was actually reminded of Studio Ghibli films when watching the movie, with a large cast of eccentric characters, surprisingly no onscreen deaths or true villians. I also saw a bit of George and Katie Lucas (his daughter) in the design of the king and his daughter, and the literal yin yang at the end of the movie reminded me of The Clone Wars Mortis arc and Star Wars general light and dark themes.
Overall, a good film. Not perfect, but a real surprise and the first movie of 2015 that I can say I genuinely enjoyed.
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Disney really dropped the ball with the marketing and the release. With the strong love themes, this should have been released around Valentine's Day and the focus for the ads should have been on the romance and the lead characters.