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8.5 oz, Classic fit, Twill-taped neck
In this episode of Sega Talk, we track the radical evolution of SEGA’s North American branding, from the clinical “graph paper” grids of the Master System to the high-tech “black box” era of the Genesis. We dive deep into why Sega abandoned its uniform look for the iconic red-stripe rebrand of the 90s, the switch to the massive plastic long-boxes of the Saturn, and finally, the Dreamcast’s sleek transition from bright orange swirls to the edgy “SegaNet” black. It’s a nostalgic look at how Sega used graphic design as a weapon in the console wars, shifting from a toy company aesthetic to a lifestyle brand that defined a generation.
