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The Trade mark details SHENMUE III Trade mark No: 012341509 Type of mark: WordFiling date: 25/11/2013 Date of registration: Nice Classification: 9 Status: Application under examinationFormalities examination Searches Classification examination Name of the owner: Kabushiki Kaisha Sega, dba Sega CorporationTrade mark basis: CTM
Although, on reading the article, it may not be 100% conclusive as a hoax.
It's fake.