Cool Sega toys and action figures....offical and unofficial...

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Here's what's waiting for you at the SEGA booth at Anime Expo 2026 this weekend!

ANIME EXPO 2026
Los Angeles, CA  |  July 2-5, 2026

Booth SH-1300, LA Convention Center

Join SEGA/ATLUS for exclusive panels & special guests, as well as booth programming, immersive experiences, special guests and merchandise including Persona and Sonic anniversary exclusives at Anime Expo 2026!

Full Catalog here: https://sega-ax-merch.com

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SHINOBI: The Revenge of Shinobi Immaculate Collection Joe Musashi 1:12 Scale Action Figure is available for pre-order on the SEGA Shop website

FEATURES

Poseable: 32 points of articulation
Height: 6” (15.24 cm)
Clothes: Premium tailored soft goods
Comes with accessories to recreate your favorite poses and sequences from the video game
Product color may vary from images shown due to screen display variance.

Link: https://shop.sega.com/products/shinobi-the-revenge-of-shinobi-immaculate-collection-joe-musashi-1-12-scale-action-figure

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Persona 30th Anniversary Bkub Okawa Protagonist Plushies Announced as Japanese In-Store Exclusives

New plushies of Persona protagonists designed by Bkub Okawa were announced to celebrate the franchise's 30th anniversary.
The plushies are available exclusively in Japanese stores
Sales Start Date: July 17, 2026 (Fri) onwards

Link: https://p-ch.jp/news/24668/

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Wait What... an Ice Sculpture of Ice Bird 🧊🧊

https://www.youtube.com/watch?v=oCx6VJxYhXI

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First 4 Figures' Sonic Frontiers Statue | Sneak Peek Trailer

https://www.youtube.com/watch?v=gBSslGCsILk

SONIC THE HEDGEHOG AND SUPER SONIC PRE-ORDERS OPEN IN 8 DAYS (7/21/2026)!
Check out this teaser of the Sonic Frontiers - Sonic the Hedgehog statue, soon to arrive at First 4 Figures!
Sign up here (https://first4figures.com/products/sonic-frontiers-sonic-the-hedgehog) and get $10 off once pre-orders are open!
Secure our other Sonic statues by snagging them at https://bit.ly/F4FSonic!

Link: https://first4figures.com/products/sonic-frontiers-sonic-the-hedgehog

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Persona 30th Anniversary - Blind Bag figural bag clips revealed

Persona 5 Series 3 Blind Bag Figural Bag Clip
With different Persona 5 characters to collect, which bag clip will you get?
It's a surprise!

Link : https://boxlunch.com/product/persona-5-series-3-blind-bag-figural-bag-clip/35836084.html

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First 4 Figures' Sonic Frontiers Statue | Sonic the Hedgehog Showcase Trailer

https://www.youtube.com/watch?v=YyLcYxh4uf4

SONIC THE HEDGEHOG AND SUPER SONIC PRE-ORDERS OPEN IN 6 DAYS (7/21/2026)!
The statue depicts Sonic with a focused look channeling the energy of the seven Chaos Emeralds floating around him.
The base design is inspired by the ancient pillars coming out of the Titans in Sonic Frontiers.
Sign up here (https://first4figures.com/products/sonic-frontiers-sonic-the-hedgehog) and get $10 OFF once pre-orders are open!
Secure our other Sonic statues by snagging them at https://bit.ly/F4FSonic!

Link: https://first4figures.com/products/sonic-frontiers-sonic-the-hedgehog

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Alphamax Shining Resonance: Sonia Blanche PVC Figure 1:7 Scale (Pre-Owned) is now 27% off on Solaris Japan for Limited Time!

The Alphamax Sonia Blanche is a 1:7 scale PVC figure from the game Shining Resonance. It stands about 20 centimeters (7.8 inches) tall. The figure shows Sonia removing her armor on the beach. It was released in 2016 and is made of hard plastic.

Link : https://solarisjapan.com/products/shining-resonance-sonia-blanche-1-7-alphamax

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First 4 Figures' Sonic Frontiers Statue | Exclusive Edition Showcase Trailer

https://www.youtube.com/watch?v=zNufXQn1bfQ

SONIC THE HEDGEHOG AND SUPER SONIC PRE-ORDERS OPEN IN 5 DAYS (7/21/2026)!
The Exclusive Edition includes LED functions for both the Chaos Emeralds and the surrounding smoke, with a dynamic spinning light effect following the smoke trail.
Sign up here (https://first4figures.com/products/sonic-frontiers-sonic-the-hedgehog-exclusive-edition) and get $10 OFF once pre-orders are open!
Secure our other Sonic statues by snagging them at https://bit.ly/F4FSonic!

Link: https://first4figures.com/products/sonic-frontiers-sonic-the-hedgehog-exclusive-edition

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First 4 Figures' Sonic Frontiers Statue | Super Sonic Showcase Trailer

https://www.youtube.com/watch?v=4oxKBLi-ffc

SONIC THE HEDGEHOG AND SUPER SONIC PRE-ORDERS OPEN TOMORROW (7/21/2026)!
The statue depicts Super Sonic with a piercing gaze after completing his transformation by channeling the energy of the seven Chaos Emeralds that are still floating around him. The base design is inspired by the ancient pillars coming out of the Titans in Sonic Frontiers.
Sign up here (https://first4figures.com/products/sonic-frontiers-super-sonic) and get $10 OFF once pre-orders are open!
Secure our other Sonic statues by snagging them at https://bit.ly/F4FSonic!

Link: https://first4figures.com/products/sonic-frontiers-super-sonic

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🎉 'SONIC & FRIENDS' x Sanrio Characters' Collaboration goods are now available!

＼🦔Also, starting July 17th, to commemorate the 1st anniversary of SEGA STORE TOKYO's opening, we will begin selling these items in-store as well! ✨🦔
A wide variety of cute goods, including shoulder bags and pouches, are available! 💙

▼Sales locations and e-commerce
Store: https://www.sega.jp/segastore/tokyo/
E-commerce: https://store.kadokawa.co.jp/shop/ebtensega/r/r110680/

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Persona 5 Royal Comic Con Limited Edition Funko Pops Announced

Funko has revealed three new limited edition Persona 5 Royal Funko Pops, to be sold at San Diego Comic Con 2026.
The range includes Violet, Joker, and ...

Article: https://personacentral.com/p5r-le-funkos/

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youtooz x Hatsune Miku crossover figures drop on july 24th at 3pm est 🎤

the ultimate crossovers you didn't know you needed 🎶💙✨
available 4 weeks only

Source: https://x.com/youtooz/status/2078885963636396101

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Persona 3 Reload Protagonist and Persona 5 Royal Joker Oshi Works Mini Figures Announced

Kotobukiya has announced new chibi figures of the Persona 3 Reload and Persona 5 Royal Protagonists in their Oshi Works figure range.
Oshi Works is a range of figures sold at affordable prices. Orders for the ...

Article: https://personacentral.com/p3r-p5r-oshi-works-figures/

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First 4 Figures' Sonic Frontiers Statue | "Super Sonic Exclusive Edition" Showcase Trailer

https://www.youtube.com/watch?v=2K8f07ZxhIo

SONIC THE HEDGEHOG AND SUPER SONIC PRE-ORDERS OPEN IN FEW HOURS!
Exclusive Edition Showcase: The Exclusive Edition includes integrated LED functions for both the Chaos Emeralds and the surrounding smoke. The lighting on the smoke features a dynamic spinning effect that follows the path of the trail.
Sign up here (https://first4figures.com/products/sonic-frontiers-super-sonic-exclusive-edition) and get $10 OFF once pre-orders are open!
Secure our other Sonic statues by snagging them at https://bit.ly/F4FSonic!

Link: https://first4figures.com/products/sonic-frontiers-super-sonic-exclusive-edition