I still never liked Rovio folding in with Sega. But that’s just as it is.
I see, but like it or not, SEGA needs a team who's expert in mobile community and Rofio fills the gap.
Sonic Rumble also wouldn't happen without Rovio.
The game aims to leverage Rovio’s mobile expertise to broaden Sonic's audience, acting as a key "transmedia" project for SEGA.
Beyond just development, Rovio is leading user acquisition, influencer marketing, community management, and UI optimization for Western audiences.
