Sadly for fremium games, what matters first if it's profitable or not.
That's what they after first, gameplay and content could always be updated later to make it perfect based on fans' input.
Because if the soft launching proved that the game isn't profitable enough, there's a chance that they will cancel the game.
In SEGA, it has happened before with these two games :
yeah, I couldn't help notice the "bells and whistles" around it.
Like in the video, player opens a brand-new pack of cards, the first four cards are revealed while the last card had a vortex of light and wooshing sound to build up suspense of it's reveal.
While it may seem like just a pretty effect, it's the applied suspense that make those with an inkling of gambling trait want to push on.
