Eh, yes, you're absolutely right.
Why did I say no?
I guess I'm losing my focus for a moment.
Also ... Funny thing about PS Vita, SEGA's doing great with it in Japan, but not overseas.
That's why SEGA still made some games for it for Japan market but refused to localize for the west.







I find PlayStation somewhat... uh, "double-sided" for it's Japanese and Western customers. It's not entirely separated but it's like they cater of them separately. Nintendo is a bit like that, but because they also have family values, they still market games for both sides than one or the other, though still have exclusives for Japan.
They lack the war spirit though! The console war spirit!!!

I don't think there is anything wrong with brand-competitiveness as long as it's not overboard.
Take football, or any major sports for examples. Fans wearing the colours of their favoured teams, they can get violent against fans of opposing teams, but usually they are united by love of the game. Of course football tends to be more cultural, with Football Clubs representing cities or countries, bearing national flags and such.

But a more closer-to-home example would be the
Cola Wars. I remember when Coca-Cola and Pepsi Had attack-ads against one another, with the opposing drinks being depicted negatively. The thing is though, the legal teams of both The Coca-Cola Company and PepsiCo. Must have come to agreements for their beverages to be depicted in negative light in each other's commercials. Why did they do this? I believe it's because they knew pitting their consumers against one another will encourage more sales and merchandise. And it worked!
https://www.youtube.com/watch?v=Y4KL15RGeNoIt's not just Coca-Cola and Pepsi, Harry Potter is another example! Warner Bros doesn't just sell merchandise of Harry Potter, but of Hogwarts as well. Specifically merchandise, robes and decor around the
Hogwarts Houses. It doesn't exactly "divide" the fandom, but still encourages tribal-ideals in the fandom and can be competitive towards one another. Especially Gryffindor and Slytherin. All the while, Warner Bros. holds all the cards! Doesn't matter if you're buying merch to support Gryffindor to oppose Slytherin, the money goes to Warner Bros!

Another example in mind, World of Warcraft. With the conflict between the noble
Alliance and the honourable
Horde. Blizzard has sold merchandise separately of both factions. From what I understand, in latest expansions of the game, PvP boundaries between the factions have been removed in favour for players being more sociable amongst the factions. But Blizzard still have the rivalry of the factions. They are aware their players take pride in their choice of factions, so they market from it.
Battle for Azeroth was perhaps peak marketing for Blizzard over their factions.
https://www.youtube.com/watch?v=DCo3_LclJKUThe '90s Console War was famous for Sega and Nintendo competing against one another with making and selling consoles. Nintendo had the NES and SNES while Sega had the Master System and Mega Drive. While the brand-new PlayStation caught Sega and Nintendo's attention, there was still a rivalry between N64 and the Sega Saturn. But you know what made Sega and Nintendo's rivalry particularly heated? The consumers who were buying the consoles were also taking up that rivalry themselves. I don't know if it went as far as bullying on the playground, but there were those who were adamant over the console they have in their households... with only the particularly well-off kids who could afford both consoles.
Even after the Console Wars, with Sega and Nintendo's rivalry being the most famous, some are still taking sides to this day, despite the fact Sega were no longer the titans on equal to Nintendo they once were. But you would think Sega and Nintendo would at least collaborate to market off that rivalry for both their interests. Imagine how hot a Super Smash Bros. game would be, if it collaborated with Sega All-Stars!

So yeah, I don't believe competitiveness is a bad thing, as long as it's done so healthily and not too aggressively.