This presentation was the second best one in my opinion.
Aside from Nintendo, who knows their shit, this one was the most sincere one. Ubisoft was quite simple too but a bit cocky as well. But Sony and Microsoft was all about superficial assholes showing trailers. I wished that they fucking shut up and just show stuff. I hate when they have these asshole PR people presenting the stuff. Like that Kevin Butler dude, what the fuck was that! He entered Sony's conference and stood there filling up for the lack of trailers with a suck of a speech for like 7 minutes, until 6 more minutes of commercials of him talking. He isn't funny. He's a douche. And don't get me started on the mainstream casual bullshit of Microsoft all streamlined on the most superficial and pretentious presentation ever.
But these guys.. they were just honest. They didn't need a big flashy presentation nor PR people to use elaborate speeches on how the games were good. They just went there as people who love games, showed us some of the games and had loads of fun doing it! They just didn't gave a shit about how "legit" it all worked out, they just went there and talked about their games with passion and lightheartedness. That's why I loved their presentation.