you mean like the Ghostbusters reboot no one wanted? How it tried to use feminism as a leverage point? Despite how bad publicity it got, it still got butts in seats from people who want to see how bad it was.
Yep, for the director. The context is here is for the movie directors' name marketing.
He still got to direct more movies after that, A Simple Favor (2018), Last Christmas (2019), The Housemaid (2025), and Another Simple Favor (2025).
Better to be known as a bad movie director than to be an unknown movie director at all.
You can't get a job if nobody knows you.
But, didn't quite work the same way with Snow White's new movie and how there were videos of empty theatres over it.
He's still doing okay and even being appointed to direct Day Drinker this year.