SEGA on Stage Thread - Topple evil and fight for justice!

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Sonic x ‪McLaren Event‬ at the Miami Grand Prix!



https://www.youtube.com/watch?v=FCktqfTAyaw

The interactive fan experience features a variety of activities, including photo opportunities, mascot appearances, exclusive merchandise, and more.
One of the featured attractions is the “Sonic Speed Trap,” where attendees can race down a track to see if they have what it takes to match Sonic’s speed.
After crossing the finish line, participants will receive a custom photo capturing their “supersonic blur” moment.

Article : https://segabits.com/blog/2026/04/29/sonic-teams-up-with-mclaren-racing-for-high-speed-miami-fan-event/

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Persona 3 Reload x Round1 Collaboration Announced for USA Locations

Round1 USA has announced that the Persona 3 Reload collaboration, which has recently been held in Japan, will come to locations in the United States. Further details will be announced at a later date.
Round1 is a chain of amusement centres focused on bowling and arcade games. The Japanese collaboration added Persona 3 Reload theming around the bowling and karaoke and other arcade games, and also featured themed meals and merchandise.
Previously, Round1 USA has ...

Article : https://personacentral.com/round1-usa-p3r/

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The Matahari x Sonic the Hedgehog collaboration in 2026 features a special apparel collection and a 35th Anniversary giveaway campaign.

This collaboration aligns with the broader SEGA Atlus Festival 2026 events occurring in Indonesia. Currently running :

- Apparel Collection: Matahari has launched a dedicated Sonic the Hedgehog clothing line, encouraging fans to "upgrade their style".
- 35th Anniversary Giveaway Campaign: As part of the celebration, there is a chance to win the Sonic x Shadow Generations Collector's Edition. Giveaway campaign ends on May 17, 2026. For Indonesian residents only.

Link : https://www.instagram.com/p/DX8ZC7JDzG1/

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PERSONA MUSIC FES 2013 ～in NIPPON BUDOKAN

https://www.youtube.com/watch?v=2LsyErGU4Mo

PERSONA SUPER LIVE 2015 ～in NIPPON BUDOKAN - NIGHT OF THE PHANTOM -

https://www.youtube.com/watch?v=04jhvSH6YSo

PERSONA SUPER LIVE P-SOUND BOMB!!!! 2017 ~Witness the Crime at the Port!~

https://www.youtube.com/watch?v=39UgzObaXFI

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🎼 Music Legends: The World of Gaming is honored to celebrate the 30th anniversary of Persona with a special dedicated moment during the festival.

We are also pleased to welcome renowned composer Shoji Meguro, whose music has helped shape the identity of the Persona series and inspired players around the world.
Join us in Milan on June 20–21 for a live celebration of video game music and its cultural legacy.

Source: https://x.com/SEGA/status/2057144411260149782
Link : https://musiclegends.it/musicista/shoji-meguro

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SEGA Reveals New Sonic the Hedgehog Musical Experience with Sonic Live In Concert!

As a part of the year-long celebration of Sonic’s 35th anniversary, SEGA announced Sonic Live In Concert. Featuring iconic moments and music from the very first game in 1991 through today, the tour will debut in the US at the Dolby Theatre in Hollywood on September 26, 2026, before making its European premiere at London’s Eventim Apollo on September 30.
Sonic Live In Concert will feature ...

Article : https://segabits.com/blog/2026/05/27/sega-reveals-new-sonic-the-hedgehog-musical-experience-with-sonic-live-in-concert/

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Final Hours to Win tickets to The Colors of Harmony: Hitoshi Sakimoto 40th Anniversary Celebration in London!

Taking place on June 13th, the concert will feature music from Vanillaware titles including 13 Sentinels: Aegis Rim, performed by the London Mozart Players 🎻
Tickets are for the concert only. This prize does not include transport, accommodation or any other costs.
Closed on 2nd June at 11:59pm BST.
Participants must be 18 or older and legal residents of the United Kingdom.

Enter here: https://gleam.io/P2PwR/colors-of-harmony-ticket-giveaway

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New Sakura Wars Returns On Stage With Shin Sakura Wars the Stage: Seiden TSURUGI



https://www.youtube.com/watch?v=D0enQtcnq7Y

This production will feature an original Another Story script set in the mystical city of Kyoto, marking a return to the stage 5 years after the 30th-anniversary milestone of the Sakura Wars series. The promotional trailer also showcases the new theme song, “Makoto no Tsurugi” (The Sword of Sincerity), composed by Kohei Tanaka, known for his work on Sakura Wars since the very beginning.
The play is directed by Tomoharu Suzuki and features a new ensemble cast, including Yuna Sekine as Sakura Amamiya and Yuri Ota as Asagi Todo. Every performance will include a live music segment and ...

Article: https://segabits.com/blog/2026/05/29/new-sakura-wars-returns-on-stage-with-shin-sakura-wars-the-stage-seiden-tsurugi/

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🚨 Calling all UK Persona fans! 🚨

SEGA is giving away tickets to the SOLD OUT Persona Grooves concert in London on June 27th!
Persona Grooves is a concert featuring the vibrant sounds of Persona 3, 4 and 5 in celebration of the series' 30th anniversary. Composer Shoji Meguro will be taking to the stage as special guest, alongside the Bartosz Pernal jazz orchestra and the renowned London Mozart Players.
There will be THREE winners and each winner will receive 2 tickets.
Tickets are for the concert only. This prize does not include transport, accommodation or any other costs.
Entry Period: 2nd June at 5pm BST to 16th June at 11:59pm BST
Participants must be 18 or older and legal residents of the United Kingdom.

Enter now for your chance to win: https://gleam.io/h7QXZ/persona-grooves-ticket-giveaway

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Sonic has arrived in Shoreditch, London!

To celebrate 35 years of Sonic the Hedgehog legacy, 7 artists have created 7 murals based on 7 iconic moments from Sonic's game history with Moor Art Gallery‬. Can you recognise each moment?

In London this June? Take part in the Sonic Speed Circuit to win some amazing prizes! Join here: https://www.strava.com/clubs/2102337

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SEGA and SPJA Announce New Guests of Honor at Anime Expo 2026!



https://www.youtube.com/watch?v=RWF64Un_Pj0

SEGA/ATLUS and SPJA has officially announced five new Guests of Honor coming to Anime Expo 2026! SEGA fans can look forward to hearing from Takashi Iizuka, Atsushi Nomura, Kazuhisa Wada, Shigenori Soejima and Yoshiyuki Asai at autograph sessions and panels.
Click the article below for more details for each Guest of Honor, as well as information on their autograph sessions below.

Article : https://segabits.com/blog/2026/06/08/sega-and-spja-announce-new-guests-of-honor-at-anime-expo-2026/

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Join SEGA at Anime Expo 2026 for Panels, Performances, and More!

Learn more about some of the activations and experiences fans can enjoy at the SEGA booth at Anime Expo, located at South Hall Booth #1300. More will be revealed once the show floor opens:

Sonic 35th Anniversary: Sonic fans, get ready to discover your inner Sonic hero. Take a short quiz and watch your Chaos Emerald power up to full strength, reveal your ultimate hero, and strike a pose for an exclusive personalized digital photo. Stop by the booth and see the one and only Sonic the Hedgehog himself as we celebrate 35 years of adventure.

Persona5: The Phantom X: Enter a world beyond reality alongside Merope, concierge of the Velvet Room. Visit the Persona5: The Phantom X section and take a photo at the door to the Velvet Room, and receive exclusive items while supplies last! Quantities are limited, and items are available on a first-come, first-served basis.

Persona4 Revival Immersive Experience: Enter the world of P4R through a real-world themed area within the SEGA booth inspired by the game world!  Fans will have a chance to capture the moment through a photo op and a surprise fan appreciation giveaway item while available!

“maimai DX” Free Play Corner: Fans can try out the hit music game maimai DX for free at Anime Expo. Pick a song from a variety of genres and receive a pair of gloves as a free gift while supplies last.

Metaphor: ReFantazio NSW2 Demo: Be the first to experience Metaphor: ReFantazio on Nintendo Switch 2 at the SEGA ATLUS booth! Play the Anime Expo demo and grab your FREE exclusive postcard while supplies last. Enter the royal tournament to fight for the throne and for the future!

Booth Giveaways: Stop by the SEGA booth for ....

Full list here : https://segabits.com/blog/2026/06/17/join-sega-at-anime-expo-2026-for-panels-performances-and-more/

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\Happy 35th Birthday to Sonic the Hedgehog🎂/ 

🎉HAPPY BIRTHDAY🎉

Lots of friends gathered for Sonic's birthday party! 🎂🎉
Thanks to everyone, it turned into a super lively birthday bash ✨
We're sharing the celebration highlights on the official SEGA TikTok and various accounts ✨

Watch the party video here: https://x.com/p_kouhou/status/2069261665229516885

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Sonic's Birthday Livestream - 35th Anniversary

https://www.youtube.com/watch?v=eVq6qlu0_GU

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SEGA Expands Sonic Live in Concert Tour for 35th Birthday

The high-energy show features live musicians, singers, and a rock band performing 35 years of iconic tracks like Green Hill Zone, synced with in-game footage from Genesis classics to modern games. New stops include Las Vegas, Denver, Texas cities, Midwest spots like Nashville and Atlanta, Canadian dates in Montreal and Toronto, plus UK additions in Manchester and Glasgow. Fans lit up with cheers for their cities, though some called for Vancouver and southern England—pre-sale started June 24 with code SONICSPEED.

Link: http://sonicliveinconcert.com