I admire George's articles like these, but I think the horse has well and truly bolted on this one. Public perception of Sega is in the toilet, and I don't think Sega particularly cares, since it doesn't seem to hurt sales of their output, maybe apart from Sonic.
I hope that Sega actually does have some decent stuff to show at E3, but I think most of the public has written them off as dead.
The comments should be fun.