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In this episode of Sega Talk, we track the radical evolution of SEGA’s North American branding, from the clinical “graph paper” grids of the Master System to the high-tech “black box” era of the Genesis. We dive deep into why Sega abandoned its uniform look for the iconic red-stripe rebrand of the 90s, the switch to the massive plastic long-boxes of the Saturn, and finally, the Dreamcast’s sleek transition from bright orange swirls to the edgy “SegaNet” black. It’s a nostalgic look at how Sega used graphic design as a weapon in the console wars, shifting from a toy company aesthetic to a lifestyle brand that defined a generation.
SEGA has launched a brand-new initiative project called “SEGA Universe“ to celebrate anniversaries of certain legacy IPs with new various projects down the line such as Fantasy Zone, Streets of Rage, NiGHTS into Dreams, Sakura Wars and many more. SEGA Universe is a project based on the concept of “NO OLD, STAY GOLD” that are still loved by fans. SEGA plans to focus on titles that will celebrate their anniversary in 2026 and will develop an anniversary project and deliver ...
On this SEGA News Bits Live we pay a visit to the computer killing SEGA Universe website and see what the new initiative is all about! Also, new Ecco, Stranger Than Heaven sneak peeks and Nagoshi needs a Kickstarter!
SEGA UNIVERSE POPUP STORE featuring t-shirts, toys, acrylic stands, figures, logo acrylic blocks, acrylic keychains, drinks, and merchs from classic SEGA franchises.■Event Dates and Times: August 7, 2026 (Fri) to August 30, 2026 (Sun) / OPEN 10:00 to CLOSE 21:00 ■Venue: Shibuya PARCO 6F Popup Space■Entry Method: Opens along with Shibuya PARCO 6F
Save on select top-rated digital Nintendo Switch 2 and Nintendo Switch games including :Switch 2Persona 3 Reload – $35.99 (was $59.99)Persona 3 Reload Digital Premium Edition – $15.99 (was $39.99)Puyo Puyo Tetris 2S – $53.99 (was $89.99)RAIDOU Remastered: The Mystery of the Soulless Army - Digital Deluxe Edition – $35.79 (was $64.99)Virtua Fighter 5 R.E.V.O. World Stage 30th Anniversary Edition – $29.99 (was $49.99)Yakuza Kiwami & Yakuza Kiwami 2 Bundle – $29.99 (was $49.99)Yakuza Kiwami 3 & Dark Ties Deluxe Edition – $37.49 (was $74.99)Switch13 Sentinels: Aegis Rim – $14.99 (was $59.99)Alien: Isolation – $14.99 (was $19.99)Catherine: Full Body – $9.99 (was $49.99)Demon Slayer -Kimetsu no Yaiba- Sweep the Board! – $17.99 (was $59.99)Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles – $29.99 (was $59.99)Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 Deluxe Edition – $27.99 (was $69.99)Etrian Odyssey Origins Collection – $27.99 (was $79.99)Hatsune Miku: Project DIVA Mega Mix – $19.69 (was $39.39)Hatsune Miku: Project DIVA Mega Mix Mega Pack – $29.99 (was $59.99)Persona 3 Portable – $9.99 (was $19.99)Persona 4 Arena Ultimax – $8.99 (was $29.99)Persona 4 Golden – $9.99 (was $19.99)Persona 5 Strikers – $17.99 (was $59.99)Persona 5 Tactica: Digital Deluxe Edition – $19.99 (was $79.99)Persona Collection – $26.99 (was $89.99)Puyo Puyo Champions – $3.99 (was $9.99)Puyo Puyo Tetris – $1.99 (was $12.99)Puyo Puyo Tetris 2 – $15.99 (was $39.99)SEGA AGES Alex Kidd in Miracle World – $2.39 (was $7.99)SEGA AGES Columns II: A Voyage Through Time – $2.39 (was $7.99)SEGA AGES Fantasy Zone – $2.39 (was $7.99)SEGA AGES Gain Ground – $2.39 (was $7.99)SEGA AGES G-LOC AIR BATTLE – $2.39 (was $7.99)SEGA AGES Herzog Zwei – $2.39 (was $7.99)SEGA AGES Ichidant-R – $2.39 (was $7.99)SEGA AGES Lightening Force: Quest for the Darkstar – $2.39 (was $7.99)SEGA AGES Out Run – $2.39 (was $7.99)SEGA AGES Phantasy Star – $2.39 (was $7.99)SEGA AGES Puyo Puyo – $2.39 (was $7.99)SEGA AGES Puyo Puyo 2 – $2.39 (was $7.99)SEGA AGES Sonic The Hedgehog – $2.39 (was $7.99)SEGA AGES Sonic The Hedgehog 2 – $2.39 (was $7.99)SEGA AGES Space Harrier – $2.39 (was $7.99)SEGA AGES Thunder Force AC – $2.39 (was $7.99)SEGA AGES Virtua Racing – $2.39 (was $7.99)SEGA AGES Wonder Boy: Monster Land – $2.39 (was $7.99)RAIDOU Remastered: The Mystery of the Soulless Army - Digital Deluxe Edition – $35.79 (was $64.99)Samba de Amigo: Party Central Digital Deluxe Edition – $9.99 (was $49.99)Shin Megami Tensei III Nocturne HD Remaster Digital Deluxe Edition – $20.99 (was $69.99)Shin Megami Tensei V: Vengeance Digital Deluxe Edition – $20.99 (was $69.99)Shin Megami Tensei V: Vengeance – DLC All-in-One – $5.99 (was $14.99)Sonic Colors: Ultimate – $11.99 (was $39.99)Sonic Origins Plus – $11.99 (was $39.99)Sonic Racing: CrossWorlds Digital Deluxe Edition – $31.99 (was $79.99)SONIC SUPERSTARS Deluxe Edition – $20.99 (was $69.99)SONIC X SHADOW GENERATIONS – $17.49 (was $49.99)Super Monkey Ball: Banana Blitz HD – $5.99 (was $29.99)Super Monkey Ball Banana Mania Digital Deluxe Edition – $12.49 (was $49.99)Super Monkey Ball Banana Rumble – $14.99 (was $49.99)Unicorn Overlord – $17.99 (was $59.99)Valkyria Chronicles + Valkyria Chronicles 4 Bundle – $9.99 (was $39.99)Valkyria Chronicles 4 – $5.99 (was $29.99)Valkyria Chronicles 4 DLC Bundle – $9.99 (was $24.99)now through Sept 9 at 11:59pm PT.
Hop into your fastest vehicle and hit the track, because all roads lead to SEGAbits Presents Arcade Adventure 5! Meet up with fellow SEGA fans at Galloping Ghost Arcade in Brookfield, Illinois on October 3rd, 2026 to play hundreds of arcade games in the world’s largest arcade!Let us know you will be attending by clicking “Yes” on the form in this article (this is not a ticket or official commitment, it is simply a gauge for us to know how many will be attending)This event requires no advance ticketing or advance access, simply show up to the arcade and pay them $25 for all day play. The arcade is open from 11am to 2pm the following day, and you are free to come and go as you please – just hang on to that receipt. The meetup will take place between ...
