Yes, we got more Saturn merchs in Japan than Mega Drive or Dreamcast.
It was the most famous SEGA console in Japan afterall.
Even the SEGA 65th Anniversary LIMITED SHOP in Japan uses Saturn in their beginning of the trailer.
https://www.youtube.com/watch?v=k5-akmeLg8Y

The Sega Saturn controller is also a really nice design. Mostly based after the six-button Mega Drive controller but with shoulder buttons make it ideal for classic gaming... Though, I still prefer Retro-Bit's Pro Controller given some 32-bit to classic-inspired games still need modern controllers to play. (You can play Sonic Mania with a Mega Drive or Saturn controller, but you need a modern controller for Sonic Superstars given the Emerald Powers use the thumbstick.)
There are also games for the Mega Drive and Saturn games such as Ecco or isometric games that are ideal with the Pro Controller than the D-Pad. Though some games, such as NiGHTS was likely inspired by the
3D Control Pad in mind.