Exactly the issue with SEGA. Its almost like, if its digital, fuck it... just release it. There was so much potential to promote it online. SEGA has 1 million + eyes on their twitter. Should have done a Halloween giveaway and thought of smart ways to promote it to fans to pick up some attention.
Instead it sorta felt like it was pooped out. Might be mistaken, I think they did a puzzle of sorts.
I think they also need to think about pricing: 15 dollars might be the sweet spot IMO. If Square, the greediest company can do it for FFXIII, then so can SEGA.
Also really sad that Reddit doesn't give a shit about this and went bat shit insane for a shit game like FFXIII.