[The first original logo by Eric Haze for the new partnership]
SEGA has teamed up with legendary artist Eric Haze for a new collaboration that’s got us feeling all kinds of nostalgic. If you’ve ever played Jet Set Radio, you’ve seen Haze’s work, he was a key contributor to the original game’s iconic look. Now, to celebrate the 25th anniversary of the franchise, he’s back with a fresh new design and custom SEGA logos.
But it’s not just about Jet Set Radio. This partnership is a full-on celebration of SEGA’s history. Haze is also creating unique art for classic titles like Shinobi and Virtua Fighter. It’s a fantastic way to honor some of gaming’s most beloved series, bridging the gap between classic gaming and modern art. Keep an eye out for what’s to come over the next two years since that’s how long Haze said he will be working on these SEGA retro logo designs.
Hit the jump for the full press release:
SEGA® Partners with Artist Eric Haze to Celebrate Iconic SEGA Titles
BURBANK, CALIF. – Sept. 3, 2025 – Today, SEGA announced a creative collaboration with renowned artist Eric Haze to celebrate SEGA’s rich history of its most iconic games and brands. The partnership will result in a collection of unique artwork and designs, which will combine Haze’s artistic style and SEGA’s classic intellectual property.
Haze has worked with SEGA to create a variety of custom designs for several SEGA franchises including Jet Set Radio™, Shinobi™, and Virtua Fighter™. To honor the 25th Anniversary of Jet Set Radio, Haze has collaborated with SEGA to create a special edition design, which marks a full-circle moment for Haze, tying back to his contributions to the original game. He will also produce custom SEGA logos that celebrate the brand in his iconic style.
This collaboration showcases SEGA’s ongoing commitment to celebrating the creativity of artists and fostering connections between creators and fans.
“Collaborating with Eric Haze once again is a testament to the significant influence his work has had on the Jet Set Radio franchise and the broader art world,” said Kristen Zimmer, Director of Partnerships & Lifestyle Programs at SEGA. “This partnership not only celebrates SEGA’s most beloved titles, but its dedication to celebrating creativity and art, bridging that connection between our games and our fans.”
“Having first partnered with SEGA twenty-five years ago as a design contributor for Jet Set Radio, it’s my honor to once again build with the company as we work together on a number of their influential IPs,” said Eric Haze. “Along with creating the new Jet Set Radio 25th anniversary logo, we are excited about all the products, collaborations, and releases we have scheduled together worldwide over the next two years.”
For more information about this collaboration, follow SEGA on social media for updates and previews of the designs.
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