SEGA x AirAsia Airlines collab with Sonic the Hedgehog & Persona 5 themed planes
SEGA & AirAsia has recently announced and officially reveals themed flights featuring Sonic the Hedgehog & Persona 5. This comes as a push from SEGA to develop their brands outside of gaming, and in an interview with President & COO of SEGA Shinji Utsumi, he says: “that the synergy created by the collaboration of travel and gaming, two forms of entertainment, will bring us new discoveries.” The Sonic themed plane is an Airbus 330, while the Persona 5 plane is an Airbus 320 and will fly over 100 destinations all throughout major cities in Southeast & Pacific Coastal Asia, including Tokyo, Seoul, & Shanghai. The Sonic plane is adorned with Uekawa style art on the outside & parts of the inside with a Sonic x Shadow collab on the inside compartments and seat backs, while the Persona 5 plane has it’s awesome Soejima stylized art on the outside.