Buy out

SEGA-Sammy is trying to buy Atlus’ parent company

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PS4
If you guys didn’t know, Atlus’ parent company, Index Corporation is in a finical mess. The company is in over $2.4 billion yen in debt and is also being investigated for fraud. The company recently talked about selling assets, but now it seems that they might just be bought out whole.

Bloomberg reports that 20 companies are in the race to buy Index, one of those companies is SEGA-Sammy Holdings who is leading the pack. It seems that bids have exceeded the $150 million everyone thought Index was worth, the current bid is at $200 million! It is said that bidding will be narrowed down by next week and if all goes well we will find out what company gets Index and their assets.

But lets say that SEGA does buy Atlus, would that be a great thing for gamers? I mean, I love SEGA and I love Atlus games, but Atlus always brought obscure games over from Japan for Wesetern audiences. Without them we wouldn’t have Demon Souls or even the recent Dragon Crown, while SEGA seems more hesitant to bring over titles (Yakuza 5, Valkyria Chronicles 3 and more). What are your thoughts?

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Microsoft didn’t aquire SEGA due to lack of ‘muscle’

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Right now Microsoft is a big player in the game console race, but a decade ago they weren’t in the same position as they are now. Like a bad stereotype, before Microsoft entered the market with the Xbox, there were tons of rumors about them purchasing a gaming company, and one of those comapnies was SEGA.

So why didn’t Microsoft ever pick up SEGA? Well, according to then-CEO Bill Gates, he thought that the house of Sonic lacked the ‘muscle’ to compete with a company like Sony. This is what Joachim Kempin, who worked at Microsoft from 1983 to 2003, had to say:

“There were three companies at that point in time, I think this was [Sony,] Sega and Nintendo. There was always talk maybe we buy Sega or something like that; that never materialized, but we were actually able to license them what they call Windows CE, the younger brother of Windows, to run on their system and make that their platform. But for Bill [Gates] this wasn’t enough, he didn’t think that Sega had enough muscle to eventually stop Sony so we did our own Xbox thing.”

He did state that SEGA was “a very different bird” which we can all agree. But its not like they hated everything SEGA did, I mean, they did put the Xbox in the hands of Dreamcast era SEGA COO Peter Moore.

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