SEGA really has changed the way they handle PR for their Sonic the Hedgehog franchise, admitting to wrongs and promising a brighter future for the franchise. So far they are keeping that promise and recently went as far as delaying Sonic Boom: Fire & Ice into 2016 (shall see if its a better game for it).
The other day Marketing Week interviewed SEGA Europe’s marketing director Jon Rooke who also admitted to Sonic the Hedgehog‘s recent poor track record of games and suggested that the upcoming Sonic the Hedgehog game will be “more inspired by how it played in its heyday.”
“Sega has publicly apologised to the fans as the quality of console games in the Sonic franchise hasn’t been acceptable over recent years. It’s been tough translating that iconic side scrolling 2D experience from the 90s into 3D but Sonic is still huge for us so the new games will be more inspired by how it played in its heyday.” – Jon Rooke, SEGA Europe Marketing Director
Honestly this isn’t the first time I have been hearing call backs to Sonic’s heyday, they do it with marketing trailers all the time. I guess we shall see soon enough if this is all just talk.