Ever fantasize about an alternate world where something that could have happened, but never happened, but if it had happened, would have made the world a different place today?
You know the butterfly effect or the FireFly Effect? Well SEGA fans should have quite a few alternate reality fantasies, and one of those events might have been the Sega Bandai Merger:
The year was 1997. And Sega, the Dreamcast still a twinkle in Segata Sanshiro’s eye, was in a bullish mood. While its rivals were focusing their efforts on winning the video game war, Sega was looking beyond.
It didn’t have Nintendo or Sony in its sights. It had the Walt Disney Company.
Sega wanted to take the humble video game company and turn it into an international multimedia powerhouse. Movies, TV shows, comics, toys, the works, you name it, Sega wanted in on the action.
To achieve this, though, the company couldn’t go it alone. It didn’t have the money, the properties or the know-how. So it had to team up with somebody else. And that somebody, it was decided, would be Bandai.
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