Rumor: SEGA trademarks “Puyo Puyo Champions”, possibly hinting at Puyo Puyo eSports localization

Puyo Puyo eSports has been available for awhile now for Japanese, Korean, and Chinese markets for both the Nintendo Switch and Playstation 4. The game has garnered quite a lot of success, notably being a top charting title on the Japanese eShop. However, it seems like SEGA is not yet finished with the game, as they have recently filed a new trademark possibly hinting at a renaming and global release. The new trademark is simply called “Puyo Puyo Champions”, not to be confused with SEGA’s periodic official tournaments of the same name.

The trademark in question was originally registered on October 24th 2018 and made public on November 6th 2018, with the trademark covering multiple aspects related to a video game, including formatting, hardware, music, and recording. While the trademark may be for SEGA’s Puyo Puyo Champion tournaments, what hints at a possible localization for Puyo Puyo eSports is the name being entirely written out in English, an oddity as the series traditionally uses hiragana and/or katakana for registering trademarks and titles. Whether or not this will be the case, or even if it will be used, remains to be seen. Though reminder SEGA was “seriously considering” a localization according to professional Puyo Puyo player Tom Nadja, so it’s a possibility the trademarks are just a first step.

[Source: J-Plat Pat]

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