LEGO Sonic Dashes Into SEGA’s Sonic Speed Simulator on Roblox

Get ready, Sonic fans! SEGA, The LEGO Group and Gamefam are teaming up to bring LEGO Sonic the Hedgehog into Sonic Speed Simulator on Roblox.

This limited-time special event kicks off on August 9th, allowing players to participate in challenges and quests while earning exclusive in-game rewards inspired by LEGO Sonic the Hedgehog products and Sonic Speed Simulator gameplay.

Find more details about this special in-game event in the press release below!

Persona 3 Reload + Yakuza Kiwami & 2 Coming to Switch 2 This Fall; SHINOBI: Art of Vengeance Free Demo Available Now!

During today’s Nintendo Direct, SEGA announced Persona 3 Reload, Yakuza Kiwami and Yakuza Kiwami 2 will launch on Nintendo Switch 2 this fall. Additionally, a free demo is now available for download for the upcoming 2D action platformer SHINOBI: Art of Vengeance, which launches next month on August 29, 2025. Watch all three trailers below:

Persona 3 Reload Extended Trailer

Yakuza Kiwami and Yakuza Kiwami 2 Nintendo Switch 2 Trailer

SHINOBI: Art of Vengeance Demo Trailer

Read the full press release for more information on each title below!

Hidden NY and SEGA Launch Jet Set Radio Capsule to Celebrate 25th Anniversary

HIDDEN NY has teamed up with SEGA to launch a special-edition capsule in celebration of the 25th anniversary of Jet Set Radio. Available exclusively on hiddenppf.com, the limited-run collection will debut on August 1, featuring never-before-seen Jet Set Radio artwork across apparel and accessories. For this special occasion, Hidden will be opening up its web shop for 2 full weeks, the only time this commemorative collection will ever be available.

This marks the first installment in an ongoing partnership between HIDDEN NY and SEGA, bridging street culture with one of gaming’s most iconic visual worlds. The collection channels the spirit of Tokyo through archival designs, graffiti references, and collectible gear built for both longtime fans and new generations.

Members of the HIDDEN community will receive early access to the release alongside exclusive products. To become a member, click here. To stay updated as product drops and for a chance to win collector’s edition items, follow @hidden.ny and @hiddenppf on Instagram.

Sonic Racing: CrossWorlds Comes to K1 Speed San Diego!

Are you a Sonic fan and live near San Diego? You’re in luck as SEGA is continuing its Racing Around the World fan celebration by bringing fans a unique, fully immersive karting experience at K1 Speed San Diego from Thursday, July 24 to Sunday, July 27.

Conveniently located near the Gaslamp Quarter, East Village, and Petco Park, K1 Speed San Diego will transform into a Sonic Racing: CrossWorlds-themed experience packed with fun activities and exclusive surprises for attendees to enjoy.

What to Expect:

  • Immersive Sonic Racing Experience: Race at K1 Speed’s premier indoor track designed to feel like you’re racing in Sonic Racing: CrossWorlds.
  • Podium Photo Opportunities: Capture the moment at the Sonic Racing: CrossWorlds Podium for photos.
  • Exclusive Giveaways: Attend for the chance to receive exclusive branded merchandise.
  • Collaborative Merchandise: Shop for branded items celebrating the K1 x Sonic Racing: CrossWorlds collaboration.
  • Arcade Pop-Ups: Play classic SEGA arcade machines available at the activation.

Event Details:

What: Sonic Racing: CrossWorlds x K1 Karting Experience

When: Thursday, July 24 – Sunday, July 27, during business hours

Where: K1 Speed San Diego, 1709 Main St, San Diego, CA 92113

Join SEGA/ATLUS at Anime Expo 2025 for Panels, Performances, and More!

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Are you local in the L.A. area and attending this year’s Anime Expo? Be sure to stop by the convention center and join SEGA/ATLUS with several line-up of panels and activations for fans at the Los Angeles Convention Center Show Floor from July 3-6. The panels and activations includes:

  • COLORFUL STAGE! The Movie: A Miku Who Can’t Sing Cheer Screening
  • HATSUNE MIKU: COLORFUL STAGE! Fan Meeting
  • The Official Persona5: The Phantom X Panel Featuring Lyn’s Live Performance
  • Persona Music Experience with Lyn Inaizumi
  • Like a Dragon/Yakuza Pool Party
  • SEGA/ATLUS Booth
  • Little Akihabara Pop-Up

More information on the SEGA/ATLUS AX25 lineup can be found below!

Hasbro Announces MAGIC: THE GATHERING SECRET LAIR x SONIC THE HEDGEHOG Collaboration

Hasbro’s Wizards of the Coast and SEGA announced today a Magic: The Gathering Secret Lair x Sonic the Hedgehog collaboration featuring three distinct Secret Lair drops inspired by the Sonic universe. The collaboration takes Sonic and Magic: The Gathering fans on a lightning-fast trip to meet some of SEGA’s iconic Sonic characters, reimagined as Magic: The Gathering cards.

Each drop will be on sale in regular ($29.99) and foil ($39.99) editions available for purchase on MagicSecretLair.com starting at 9 a.m. PT on July 14, while supplies last. Check out more details on each drop below!

DC x Sonic the Hedgehog JAKKS Product Line Now Available to Preorder; Releases in Stores This Fall!

The first toy line inspired by the DC x Sonic the Hedgehog crossover event is now available to preorder. The new collection from JAKKS Pacific was developed in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) and SEGA of America.

Fans can pre-order the DC x Sonic the Hedgehog crossover toy line exclusively from Target.com. Check out more details and an exclusive look at the DC x Sonic the Hedgehog crossover toy line in the next section of the article!

Persona5: The Phantom X Now Available on PC and Mobile!

Calling All Phantom Thieves! Today, SEGA and ATLUS launched Persona5: The Phantom X on PC and mobile, inviting players into an all-new adventure set in the colorful and engrossing world of the legendary Persona series. In Persona5: The Phantom X, players will journey as a brand-new protagonist with the unique turn-based RPG gameplay and setting of Persona 5.

An original event based on Persona 5 is also now live, with Joker from Persona 5 available from a limited contract. To celebrate the launch, check out the latest Student Life trailer here, and the Phantom Thieves Life trailer here. You can also watch the Release Countdown livestream VOD here.

Full announcement details are in the press release below!

McLaren Racing and SEGA announce partnership with Sonic the Hedgehog™


Today, SEGA and McLaren Racing announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognized icons of speed and making SEGA the official gaming partner of McLaren Racing Limited. The partnership marks a reunion more than thirty years in the making. At the 1993 European Grand Prix, known as the Sonic Grand Prix, McLaren F1 Team driver Ayrton Senna was awarded a Sonic the Hedgehog trophy on the podium.

Fans can expect creative integrations and experiences that fuse the worlds of motorsport and gaming and engage audiences of all ages both on the grid and screen. The partnership will continue throughout Sonic Team’s 2025 “Racing Around the World” campaign into 2026 for Sonic’s 35th Anniversary and the McLaren Formula 1 Team’s 1,000th Grand Prix. SEGA will also be hosting an exciting activation at McLaren Racing Live: London, a fan-focused Trafalgar Square take-over on July 2 – 3.

Check out full details from the press release here!

Video Game Composers, Tee Lopes and Yuzo Koshiro, to work on SHINOBI: Art of Vengeance OST

Today, SEGA has announced that video game composers, Tee Lopes (Sonic Mania, Streets of the Rage 4: Mr. X Nightmare) and Yuzo Koshiro (The Revenge of Shinobi, Streets of Rage) will be working together to compose SHINOBI: Art of Vengeance original soundtrack. In addition to the announcement, Tee Lopes left a special message for the fans that the composers decided to take the soundtrack to new avenues in a bold modern sound that ties into the brand-new experience. Tee will also be performing a DJ set that will represent the series history at a later date.

SHINOBI: Art of Vengeance is available now for pre-order on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, and Steam for $29.99 USD. Fans who pre-order the digital version of the game will receive a 10% discount, the Original Arcade Outfit, Fortune Hunter Amulet, and digital artbook and soundtrack!

Physical pre-orders for SHINOBI: Art of Vengeance are now live on the Limited Run Games website through June 29, 2025 with three editions of the game available to purchase. For additional information on pre-orders, please visit the official game website.

THE HOUSE OF THE DEAD 2: Remake launches August 7 for Steam, GOG, and Nintendo Switch

After its initial announcement in January, the wait is over as The House of the Dead 2: Remake will officially be available for Steam, GOG, and Nintendo Switch on August 7, 2025 with the price of 24,99 EUR/USD. No words on other consoles at the moment.

The House of the Dead 2: Remake is a remake of the second entry in the well-known and popular rail-shooter series. Take on the lone role of a secret agent as James or Gary or team up in co-op mode to neutralize the dangerous creatures standing in your way.

Hit the jump for more details on game features!

Celebrate 25 Years of Jet Set Radio with SEGA, Brain Dead Studios, and NTS!

Attention to all Rudies in the L.A. area! In celebration of Jet Set Radio’s 25th anniversary of its original Dreamcast release, SEGA presents a special event hosted in partnership with Brain Dead Studios and music platform NTS.

Experience the fusion of gaming and art from June 13-20 at Brain Dead Studios, Los Angeles, CA. Fans can connect to the game with exclusive merchandise, a gaming lounge, art gallery, live music, canvas tagging wall, and custom airbrush merchandise!

Jet Set Radio creators, Masayoshi Kikuchi and Ryuta Ueda, will be making an appearance at the even alongside Brain Dead Studios’ Kyle Ng, and Them Skates’ Jon Julio. Click the next section of the article for more details about the event!

Persona 4 Revival Announced at Xbox Games Showcase

At the Xbox Games Showcase 2025, ATLUS announced Persona 4 Revival, an upcoming reimagining of the classic RPG Persona 4™ that was first released in 2008. Persona 4 Revival is coming to Xbox Series X|S and Xbox PC and will be available on day one with Xbox Game Pass Ultimate, PC Game Pass, is part of Xbox Play Anywhere, and will be available to wishlist later today. The game is also coming to PlayStation 5 and Steam, and wishlisting on these platforms will be available at a later time.

For more information on Persona 4 Revival, read the full press release and check out screenshots of the game in the next section.

Sonic Racing: CrossWorlds – Release Date Revealed, SEGA & Atlus All-Stars Join the Race!

Today, during the Summer Game Fest 2025 livestream, SEGA unveiled a brand-new gameplay trailer for Sonic Racing: CrossWorlds, highlighting new racers from across SEGA and Atlus franchises. Familiar faces such as Joker (Persona 5) and Kasuga Ichiban (Like a Dragon) join the race, alongside exciting guest characters like Hatsune Miku and Steve from Minecraft. The trailer also revealed a new Minecraft-inspired track and confirmed that Sonic Racing: CrossWorlds will launch both digitally and physically on September 25, 2025.

Pre-orders for Sonic Racing: CrossWorlds are now available for PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, and PC, starting at $69.99 USD. Physical pre-orders for Nintendo Switch, Nintendo Switch – OLED Model, and Nintendo Switch Lite are also live, priced at $59.99 USD, with digital pre-orders coming soon. The Nintendo Switch 2 version will arrive at a later date for $69.99 USD and will include a paid upgrade option for existing Switch players.

For more information on the game’s editions, including the Limited Run Collector’s Edition and key features, check out the full details here!

Check Out A Quick Overview of the Combat System for SHINOBI: Art of Vengeance

Lizardcube gives us an insight on how combat mechanics work in SHINOBI: Art of Vengeance and a glimpse of the Amulet system that gives players options to choose their own play style while also encouraging players to use tactics to their advantage.

SHINOBI: Art of Vengeance is available now for pre-order on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Steam for $29.99 USD. It will be available for pre-order on Nintendo eShop at a later date. Fans who pre-order the digital version of the game will receive a 10% discount, the Original Arcade Outfit, and Fortune Hunter Amulet.

Physical pre-orders for SHINOBI: Art of Vengeance are now live on the Limited Run Games website through June 29, 2025 with three editions of the game available to purchase. For additional information on pre-orders, please visit the official game website.