Today, ATLUS announced its upcoming partnership with Kura Sushi USA, bringing Persona-themed dishes and more to Kura Sushi nationwide to celebrate the Persona franchise’s 30th anniversary. From Saturday, Aug. 1, 2026, through Thursday, Sept. 17, 2026, the Persona x Kura Sushi Bikkura Pon immersive crossover will treat guests to a specially curated menu, capsule prizes, an original animation, and an in-restaurant giveaway special for Kura Sushi Rewards Members.
Hit the next section of the article for the full press release and screenshots!
Attention Sonic Squad! A fifth Chaos Emerald is landing, this time in Chicago around Lollapalooza! Fans attending Lollapalooza or who live in the area are welcome to stop by and check out the Cyan Chaos Emerald drop, take pictures, and meet Shadow the Hedgehog during his first live appearance in the US! There will also be special prizes for the first 300 fans, so make sure to get there early! More details on the Chicago Emerald Drop can be found below:
WHAT
Fifth Chaos Emerald Drop in Chicago.
WHERE
Maggie Daley Park, 337 E Randolph St, Chicago, IL 60601
Fans can find the activation within Maggie Daley Park, on the way into Lollapalooza.
WHEN
Saturday, August 1, 2026, from 10:00 AM – 4:00 PM CT.
WHO
Sonic and Shadow the Hedgehog will be available to hang out and take pictures with the fans!
Additional Details
The first 100 fans will receive a free Chaos Hunt shirt, and the first 250 fans will receive an exclusive Shadow the Hedgehog and Cyan Emerald enamel collectible pin.
Fans will also be able to scan a QR code to collect the Emerald on their phones for a chance to win the grand prize of an all expenses paid trip to Club Chaos in October!
For more information surrounding the Chaos Hunt please head HERE, and sign up for SMS updates and follow the Sonic the Hedgehog social channels to get real time alerts about the upcoming Club Chaos celebration in New York on Friday, Oct. 9, 2026!
Cowabunga! SEGA has officially released the Teenage Mutant Ninja Turtles Pack for Sonic Racing: CrossWorlds! Players can now join the chaos as the pizza-loving Turtles race their way for first place. The Teenage Mutant Ninja Turtles Pack includes:
Leonardo, Raphael, Donatello and Michelangelo as playable characters
Pizzafire Van Vehicle
New York City Course
New Teenage Mutant Ninja Turtles-inspired Music Tracks
Six different emotes per character
Players who own the Digital Deluxe Edition will automatically receive the Teenage Mutant Ninja Turtles Pack as part of the Season Pass. The Season Pass is also available separately for $29.99 USD, granting access to even more exciting characters, vehicles and courses. Players can also purchase the standalone Teenage Mutant Ninja Turtles Pack for $5.99 USD.
Those who do not own the Teenage Mutant Ninja Turtles Pack will still be able to compete online against those who do, including racing on the New York City course against the Teenage Mutant Ninja Turtles characters.
Calling all crazy drivers! SEGA is inviting players from select regions around the world to put their driving skills to the test by participating in the Crazy Taxi: World Tour Multiplayer Closed Network Test. Applications to participate in the multiplayer closed network test (CNT) are open now until August 31st with selected players being some of the first in the world to experience two of the top-speed online multiplayer modes from the game. Crazy Taxi: World Tour is set to release in 2027.
While the full retail game will include single-player and story modes, the CNT will focus entirely on online multiplayer action. Players will be able to participate in two multiplayer modes, Pickup Race and Cops ‘N’ Cabbies, both playable via Ranked Match or Custom Match, where custom lobbies and rules can be set.
In Pickup Race, up to 6 players will compete with each other to drop off as many passengers as possible within a set time limit, earning as much crazy money as possible.
In Cops ‘N’ Cabbies, players will be split into two, 3-person teams competing against each other
Players will be able to race across 2 maps and choose between 4 characters and 6 cars with various tune-up options.
The CNT will run from 5:00 PM PT on September 11 through 5:00 PM PT on September 13 (September 12 00:00 UTC to September 14 00:00 UTC). It will be used to test the stability of the online multiplayer functionality ahead of the game’s full release and will support cross-play performance on XBOX Series X|S, XBOX on PC, PlayStation 5, and Steam. For more details on the CNT, including info on participating countries, how to apply and requirements for participation, please visit the official CNT website.
West Coast Map Trailer
Alongside the CNT’s announcement, SEGA revealed a new travel-inspired trailer highlighting the game’s West Coast map, an iconic location to fans of the series.
Featured Storefronts
Echoing the spirit of the original game, Crazy Taxi: World Tour will continue the tradition of including in-game storefronts of popular real-life retailers. With the new game set to take players on a globetrotting adventure, each World Tour map will feature regional retailers. Some storefronts and destinations confirmed to be in the West Coast map include iconic brands such as IHOP and Amoeba Music.
Players can look forward to additional in-game storefronts and retailers to be announced alongside the reveals of remaining World Tour maps.
Crazy Taxi: World Tour will be available on XBOX Series X|S, XBOX on PC, Steam, PlayStation 5 and Nintendo Switch 2. It is an XBOX Play Anywhere game and is available to wishlist on XBOX Series X|S, XBOX on PC, Steam and PlayStation 5.
Sonic Squad get ready! A fourth Chaos Emerald is landing, this time around San Diego Comic Con! Fans attending SDCC or who live in the area are welcome to stop by and check out the fourth Chaos Emerald drop, take pictures, and meet Sonic and Tails. There will also be special prizes for the first 100 and 250 fans, so make sure to get there early! More details on the San Diego Emerald Drop can be found below:
Fans can find the activation in the parking lot at Seventh and Island, about a ten-minute walk from the convention center.
WHEN
Saturday, July 25, 2026, from 10:00 AM – 4:00 PM PT
WHO
Both Sonic and Tails will be available to hang out and take pictures with fans!
Additional Details
The first 100 fans will receive a free Chaos Hunt shirt, and the first 250 fans will receive an exclusive Tails and Yellow Emerald enamel collectible pin.
Fans will also be able to scan a QR code to collect the Emerald on their phones for a chance to win the grand prize of an all expenses paid trip to Club Chaos in October! Fans will also have a chance to win the exclusive San Diego prize – the Leblon Delienne Sonic Statue.
SEGA is teaming up with iam8bit to celebrate 35 years of Sonic the Hedgehog this year with 35 Years of Speed: The Sonic Art Exhibit. Taking place during the PAX West weekend in Seattle and later in September in Los Angeles, these special exhibitions showcase original works from more than 30 renowned artists, each reimagining iconic moments, characters, worlds, and memories from across Sonic’s rich history, along with historical artwork from SEGA’s archives. The gallery will also house fan art submissions from the community that can be submitted starting today!
Seattle Art Exhibit: 9/4/26 – 9/6/26 from 11:00am to 7:00pm PT (PAX West Weekend)
210 Gallery
301 Occidental Ave S, Seattle, WA 98104
LA Art Exhibit: 9/26/26 – 9/27/26 from 11:00am to 7:00pm PT
ARK/8
115 S La Brea Ave, Los Angeles, CA 90036
Additionally, SEGA and iam8bit are excited to announce The Sonic Fan Art Showcase. For 35 years, Sonic has inspired generations through unforgettable worlds, iconic moments, and stories that continue to live on through the fans. Now, we’re inviting the community to help build a fan-built visual compilation of the Sonic Universe. Submissions are open today, and artists and fans around the world are invited to reimagine and bring to life iconic moments from across the Sonic universe.
Selected artists will earn a place in the global celebration of Sonic’s origins and evolution, showcasing how Sonic’s story and world have raced across generations, borders and mediums. Standout submissions will be selected for a “best of” visual showcase on SEGA’s official social media channels and website, and a select few will be featured at the 35 Years of Speed: The Sonic Art Exhibits.
Today, SEGA announced a new upcoming Sonic animated short – Sonic the Hedgehog: Memories and Beyond at Anime Expo 2026.
Releasing later in the fall of 2026 as part of Sonic’s 35th Anniversary programs, Dr. Eggman’s new evil scheme is to upgrade Metal Sonic into the ultimate fighting machine by stealing Sonic’s life-data and harnessing the power of the Chaos Emeralds. Sonic and his friends realize that to defeat Metal Sonic they must rely on the friendship they built through their adventures.
The new animated short was announced today at Anime Expo’s Sonic the Hedgehog Animated Shorts: A Frame-by-Frame Retrospective panel that celebrated 35 years of Sonic the Hedgehog. Moderated by Aaron Webber, panelists included members of the Sonic art and animation team featuring Takashi Iizuka, Austin Keys, and Jasmin Hernandez, and special guests Tyson Hesse, Evan Stanley, and Alan Wan discussing their creative processes before announcing the new short.
At Evo 2026 in Las Vegas, SEGA has released a brand-new trailer for VIRTUA FIGHTER CROSSROADS—scheduled to launch in 2027—revealing the “Bakunawa Killer,” a new character who will be featured in the story and playable in the game’s Versus Mode.
A series of attacks on martial artists has shaken the very streets of Vilasapara, the turbulent island city where the game’s story is set. The latest trailer depicts the mysterious man behind the attacks, the Bakunawa Killer, as well as Pai and Cielo, who are on the trail of his true identity.
VIRTUA FIGHTER CROSSROADS is an all-new installment in the iconic fighting game series that delivers a bold action-adventure experience that blends a cinematic narrative with the pure, realistic combat the franchise is known for.
Who do you think the Bakunawa Killer could be? Let us know in the comments below!
Today, SEGA® of America and Lizardcube officially announced that the acclaimed 2D action platformer SHINOBI: Art of Vengeance™ will release on Nintendo Switch 2 on September 24, 2026, and will be available in both digital and physical editions. It is available for pre-order via Nintendo.
Created in collaboration with Lizardcube, SHINOBI: Art of Vengeance follows longtime series protagonist and master of the ninja arts, Joe Musashi, who arrives home from a previous adventure to find his village burned to the ground and his clan turned into stone. Driven by vengeance, Joe sets off on an epic quest, battling hordes of enemies and larger-than-life bosses across stunning hand-drawn worlds. Rife with multiple paths to discover or unlock and packed with smooth, satisfying gameplay, SHINOBI: Art of Vengeance will have players attacking and reacting on the move— and keep them coming back for more.
SHINOBI: Art of Vengeance on Nintendo Switch 2 will retail starting at $29.99 USD. It is also available as a digital Deluxe Edition as well as a physical Deluxe Edition (see product page for pricing and details). The Deluxe Editions include the SEGA Villains Stage DLC which pits Joe Musashi against three legendary SEGA foes: the evil genius Dr. Eggman (Sonic the Hedgehog™), the “mad dog” of Shimano Goro Majima (Like a Dragon™/Yakuza™) and the ruthless giant Death Adder (Golden Axe™).
SHINOBI: Art of Vengeance is also available on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Steam and Nintendo Switch. For more details on the various digital and physical editions, pricing, downloadable demo and more please visit the official game website. For more information on all other SEGA games, please visit www.sega.com or follow along on YouTube, Instagram and X.
Are you a SEGA or ATLUS fan living near the Los Angeles area and planning to attend Anime Expo this year? If so, there is good news! SPJA and SEGA detailed their line-up of panels and activations for fans at Anime Expo 2026 on July 2–5, 2026 at the Los Angeles Convention Center.
More information on the SEGA lineup can be found below and check out our website for all the offerings SEGA has at Anime Expo 2026.
Today, SEGA and The Woobles announced the upcoming Sonic x The Woobles Collection, launching today! This is the first collaboration between the two and brings some iconic Sonic characters to life.
This collection will feature three unique kits:
Sonic the Hedgehog
Tails
Knuckles
Along with a special mystery accessory kit, designed to add an extra element of surprise and creativity. Each kit has been thoughtfully curated and are designed for novices and experts alike to enjoy! You can purchase the Sonic x The Wobble collection on the official website.
SEGA/ATLUS and SPJA has officially announced five new Guests of Honor coming to Anime Expo 2026! SEGA fans can look forward to hearing from Takashi Iizuka, Atsushi Nomura, Kazuhisa Wada, Shigenori Soejima and Yoshiyuki Asai at autograph sessions and panels.
You can find more details for each Guest of Honor, as well as information on their autograph sessions below.
Today, during the Summer Game Fest 2026 livestream and in celebration of Sonic’s 35th Anniversary, SEGA offered a sneak peek for what’s to come with Sonic Racing: CrossWorlds featuring a brand-new Year 2 update, as well as a new licensed indie game, SONIC PICO PARK, coming in 2026!
Check out full details from the press release below!
During today’s Summer Games Fest Showcase, SEGA and RGG Studio revealed VIRTUA FIGHTER CROSSROADS, which is set to release in 2027.
Along with the announcement, SEGA and RGG Studio revealed a dedicated showcase, giving an extended look into the upcoming title, including the new story mode, the dynamic new battle system that delivers the hard-hitting realism the series is known for, and important details about the key writing talent behind this bold venture.
Check out more detailed information and screenshots of VIRTUA FIGHTER CROSSROADS from the official press release for the showcase below.
During today’s Summer Game Fest showcase, SEGA of America and Ryu Go Gotaku Studios premiered a new trailer for the highly anticipated action-adventure, STRANGER THAN HEAVEN.
The trailer, presented by Snoop Dogg, who voices Orpheus, showcased the game’s new cast additions, including legendary rapper and actor Tupac, and revealed the title will launch on January 17, 2027, for Steam, PlayStation 5, Xbox Series X|S, and will be available day one with Xbox Game Pass.
STRANGER THAN HEAVEN will release on January 17, 2026, on Steam, PlayStation 5, Xbox Series X|S, and will be available day one with Xbox Game Pass. The game is available to waitlist across platforms. Hit the jump for the full press release!
