Events

First-Ever Persona Live 2026: Awakenings Concert to Debut in Los Angeles

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Attention Persona and ATLUS fans! For the first time ever, SEGA is thrilled to share new details about the highly anticipated musical event that will unite fans of the acclaimed Persona series: Persona Live 2026: Awakenings.

Persona Live 2026: Awakenings is the first U.S. show of the Persona Music Experience series, which includes the full cast from Japan, set to debut at the iconic Dolby Theatre in Hollywood, California on Saturday, January 24, 2026. The day will include two shows, and the performance will feature live performances by fan-favorite artists including:

  • Lyn Inaizumi: Singer of Persona 5 series
  • Azumi Takahashi: Singer of Persona 3 Reload
  • Lotus Juice: Rapper and vocalist of Persona 3 & Persona 3 Reload
  • Toshiki Konishi: Composer and guitarist from the Atlus Sound Team

Following the success of the Persona Live Tour across Asia, which excited audiences with its high-energy performances and talent, the 2026 Los Angeles shows are eagerly awaited by U.S. fans excited to experience the magic firsthand. These shows give fans the chance to enjoy a one-of-a-kind experience with the music and talent that defined the Persona game franchise.

Key Information:

When: Saturday, January 24, 2026

Where: Dolby Theater, 6801 Hollywood Blvd, Hollywood, CA 90028

Ticket Sales:

Pre-Sale: Wednesday, November 5, 2025 at 10 AM PT

Public On-Sale: Friday, November 7, 2025 at 10 AM PT

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Sonic Racing: CrossWorlds Comes to K1 Speed San Diego!

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Are you a Sonic fan and live near San Diego? You’re in luck as SEGA is continuing its Racing Around the World fan celebration by bringing fans a unique, fully immersive karting experience at K1 Speed San Diego from Thursday, July 24 to Sunday, July 27.

Conveniently located near the Gaslamp Quarter, East Village, and Petco Park, K1 Speed San Diego will transform into a Sonic Racing: CrossWorlds-themed experience packed with fun activities and exclusive surprises for attendees to enjoy.

What to Expect:

  • Immersive Sonic Racing Experience: Race at K1 Speed’s premier indoor track designed to feel like you’re racing in Sonic Racing: CrossWorlds.
  • Podium Photo Opportunities: Capture the moment at the Sonic Racing: CrossWorlds Podium for photos.
  • Exclusive Giveaways: Attend for the chance to receive exclusive branded merchandise.
  • Collaborative Merchandise: Shop for branded items celebrating the K1 x Sonic Racing: CrossWorlds collaboration.
  • Arcade Pop-Ups: Play classic SEGA arcade machines available at the activation.

Event Details:

What: Sonic Racing: CrossWorlds x K1 Karting Experience

When: Thursday, July 24 – Sunday, July 27, during business hours

Where: K1 Speed San Diego, 1709 Main St, San Diego, CA 92113

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Celebrate 25 Years of Jet Set Radio with SEGA, Brain Dead Studios, and NTS!

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Attention to all Rudies in the L.A. area! In celebration of Jet Set Radio’s 25th anniversary of its original Dreamcast release, SEGA presents a special event hosted in partnership with Brain Dead Studios and music platform NTS.

Experience the fusion of gaming and art from June 13-20 at Brain Dead Studios, Los Angeles, CA. Fans can connect to the game with exclusive merchandise, a gaming lounge, art gallery, live music, canvas tagging wall, and custom airbrush merchandise!

Jet Set Radio creators, Masayoshi Kikuchi and Ryuta Ueda, will be making an appearance at the even alongside Brain Dead Studios’ Kyle Ng, and Them Skates’ Jon Julio. Click the next section of the article for more details about the event!

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Internationally Renowned Artist Romero Britto and SEGA Bring an Exciting Art and Consumer Goods’ Collaboration to Miami

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Today, SEGA and internationally famed artist, Romero Britto, are excited to announce they will be teaming up in December 2024 to debut artworks and consumer goods from the BRITTO x Sonic collaboration through a pop-up at Britto’s flagship gallery in Miami, Florida.

On December 7, in Miami, fans will have the opportunity to experience Britto’s vibrant and bold artwork, including a collection of fine art and fun consumer goods from the Sonic collection.

The launch event of the BRITTO x Sonic collaboration in Miami will be held on December 7th, 2024 Saturday, from 6-8PM EST at the Romero Britto Gallery on 1102 Lincoln Rd, Miami Beach, FL 33139 and will feature the presence of Romero Britto as well as the official Sonic character.

Check out more information on the event by clicking the next section of the article!

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Topgolf Sonic the Hedgehog Game Launching in Topgolf U.S. Venues

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Attention Sonic the Hedgehog fans and golf players! Sonic are friends are coming to all Topgolf U.S. locations starting Friday, November 15, 2024 with the official launch of the new game, Topgolf Sonic the Hedgehog. Play golf with friends head-to-head in iconic virtual Sonic environments like Green Hill Zone and Sky Sanctuary, while hitting springs, collect rings and destroy Dr. Eggman’s badniks.

The game will be exclusively available for play at Topgolf venues across the U.S. and Glasgow and will roll out across additional Toptracer-enabled franchise venues around the globe in Q1 2025. Developed by Topgolf in partnership with SEGA®, the game is the first venture into the golf entertainment space for the Sonic the Hedgehog franchise.

Check the next section of this article to read the press release for more information on the Topgolf and Sonic the Hedgehog collaboration.

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Feel the Magic: XY/XX/I’d Die For You 20th Anniversary livestream & music announced for December 1st

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The stylish 2004 DS romantic microgame video game made by Sonic Team is getting a 20th anniversary in-person livestream event on December 1st, 2024 at 7pm GMT, located at Loft PLUS ONE in Kabukicho, Tokyo. Led by series and game director & developer Yoshinaga Takumi, the livestream will house a variety of guests from the game, including sound director Hataya Takashi, and lead vocalist & music-star legend Takenobu Mitsuyoshi, and MC’ed by Kensaku Nishimura. It will house a fun Q&A, a lookback at some developmental history, and even provide performances by Mitsuyoshi-san himself. You can still buy additional tickets for the event, but they are almost sold out. Luckily you can buy a livestream ticket to watch the event on their website. You can also find more information here at the link.

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Sonic the Hedgehog Speed Cafe returns to San Diego on July 25

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If you happen to be attending San Diego Comic Con or around the area. The official Sonic the Hedgehog Speed Cafe, the popular Sonic-themed restaurant, will be making its return in San Diego with the Grand Opening taking place on July 25, 2024, on 910 J St Space 2, San Diego, CA 92101 from 11 a.m. to 8:30 p.m. PT.

Throughout San Diego Comic-Con (July 25-28), the first 25 people in line each day will be eligible to receive special Sonic giveaways from SEGA. The official blue mascot will be onsite throughout the four-day celebration and surprise guest autograph signings and appearances will take place during Comic-Con.

The three-month pop-up eatery is the fourth iteration of the exclusive collaboration between gaming brand SEGA and Secret Sauce Society’s Andy Nguyen, Kevin Seo and Phillip Huynh. After a successful launch in San Diego in 2023, the restaurant also opened pop-up shops near Los Angeles and Houston.

The latest Speed Cafe location continues to feature iconic characters and themes from the Sonic universe but will also be heavily inspired by the Ultimate Lifeform, Shadow the Hedgehog, in honor of the Fearless: Year of Shadow brand campaign and other exclusive elements for San Diego Comic-Con.

Not only that Sonic the Hedgehog Speed Cafe is coming back during San Diego Comic Con, the Sonic Symphony performance will also take place July 27, 2024 at the San Diego Civic Center. Additionally, the custom Shadow-inspired motorcycle will be cruising around the Gaslamp District on both July 27 and July 28.

Click here for more information on what to expect at Sonic the Hedgehog Speed Cafe!

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SEGAbits @ Anime Expo 2024: Metaphor: ReFantazio Demo Hands On Impressions

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Thanks to the generous folks at Atlus, we recently had the opportunity to delve into an early hands-on demo of Metaphor: ReFantazio, their upcoming RPG slated for release on October 11, 2024, at Anime Expo. Developed by Studio Zero, renowned for their work on the Persona series, this title promises to captivate both longtime fans of Atlus and newcomers alike. Want to know our thoughts on our experience playing the demo? Hit the jump and find out!

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Sonic Revolution Launches Kickstarter; The Next Event Announced for June 30, 2024

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Have any plans for the summer to celebrate all things Sonic the Hedgehog? Look no further, as Sonic Revolution, a fan-run Sonic the Hedgehog convention held in Los Angeles, California, will be returning this year to celebrate the event’s 10-year anniversary featuring guests from the Sonic fan community, artists, activities, and much more! In order to make the event more exciting for attendees, the Sonic Revolution staff have launched a Kickstarter page with the goal of raising $7,000 for this year’s event, with the theme focusing on Dr. Eggman.

Sonic Revolution 2024 will be held on June 30, 2024, at the Carson Event Center located at 801 East Carson Street, Carson, CA, and will feature many special guests such as former Sonic voice actors Ryan Drummond and Pete Capella, Archie artist Jay Axer, current voice of Dr. Eggman Mike Pollock, Sonic Fan Animator Balena Productions, and more! You can support Sonic Revolution’s Kickstarter with multiple tiers to choose from here.

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SEGAbits at TGS 2023: Sonic Superstars Hands-On Preview

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During our trip to Tokyo Game Show 2023, Dakota and I were able to check out the SEGA & ATLUS booth to try out Sonic Superstars where there were multiple stations available for the game at the event including cool swag giving out to people who played the demo. We only had 15 minutes to play the Sonic Superstars demo and are here to share our thoughts on the game. Hit the jump to read more on our hands on preview with Sonic Superstars.

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Chaos Creators Presents: Sonic EXPO; Event Kickstarter Page Now Available

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Another Sonic the Hedgehog fan event is on the horizon this fall with Sonic EXPO, a new and upcoming Sonic fan convention taking place in the heart of Dallas, TX on November 11 and 12 in 2023 and will be held by the experienced Chaos Creators team, known for their Arts Festival held in 2022.

Sonic EXPO will be a celebration of our collective enthusiasm for Sonic the Hedgehog. Fans will be able to meet their favorite Sonic voice actors and industry guests in person such as Ryan Drummond (Sonic), Lisa Ortiz (Amy), Jason Griffith (Sonic & Shadow), Pete Capella (Silver) and Johnny Gioeli, the singer for Crush 40, with more guests to being announced! The expo will also feature panels, a live rock concert, and a Sonic themed Artist Alley & Vendors.

The team released a Kickstarter page where you can support the event with way past cool tier rewards to choose from and details on location. If you are interested in Sonic the Hedgehog fan events, Sonic Expo is an experience you won’t want to miss. Don’t forget that we also have our SEGA themed event, Arcade Adventure, which will be held at the Galloping Ghost Arcade in Brookfield, Illinois on September 9th, 2023 with tons of SEGA arcade games to play!

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Sonic and Puyo Puyo’s Special Menu Items at Osaka Mall

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A Twitter post announced a collaboration with The Grand Game at Osaka’s Grand Front Complex in Japan with the Sonic the Hedgehog & Puyo Puyo franchises as part of their special menu for the location’s 10th anniversary event. From now until May 14th, attendees can visit the arcade and try out some themed foods like a Sonic latte & a Puyo pancake. Attendees can also take pictures at a photo op with cutouts of Sonic & Puyo characters and can play various games, such as a giant UFO crane machine & a Pac-Man themed golf course shaped from the level mazes.

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The Unofficial SEGA-centric Fan Event Returns After 4 Years; Sonic & SEGA Fan Jam REMIX Event & Kickstarter Pre-Sale Dates Details

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After four years of absence, Sonic & SEGA Fan Jam returns for another exciting gaming event celebrating the legacy of SEGA video games and will be the essential experience for fans of Sonic the Hedgehog, Yakuza, Persona, Virtua Fighter, Super Monkey Ball and other SEGA games old and new! As always, there will be games, special guests, artists, content creators, panels, contests, and much more. It is a not-for-profit event and this year’s theme will be inspired by SEGA’s focus on revitalizing classic IPs for the modern audience, hence the term “REMIX” in the title. While previous events took place in Savannah, GA, over the years, this year’s event will take place in Marietta, Georgia at the Hilton Atlanta/Marietta & Conference Center on Saturday, November 12th with a Kickstarter badge pre-sale launching on Tuesday, May 17th with amazing reward tiers.

Here are the guests announced for the event so far:

Industry/Voice Actor Guest

Corey Marshall (Shenmue)
Eric Kelso (Virtua Fighter, Shenmue, F-Zero GX)
Lisle Wilkerson (Virtua Fighter, Crazy Taxi, Shenmue)

Sonic & SEGA Fan Community/Content Creators

Sam Procrastinates (Sonic Community)
Chaomix (Sonic Community)
SomeCallMeJohnny (YouTube)
AntDude (YouTube)
Skye Rocket (Music)
Victor McKnight (Music)
TreasureHuntingSonic (Sonic Community)

More guests to be announced soon. You have questions regarding the event or like to receive updates, you can follow the event through Facebook, Twitter, and Instagram.

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