SEGA is going to put in some big money for Sonic Generations advertisement. Starting October 1st through December 31st you will be able to catch Sonic Generation adverts when the Simpsons go to ad breaks. Yes, SEGA & Sonic Generation are sponsoring new Simpson episodes.
“It’s on air every single day of the week and at a perfect time of day for dads and sons to watch TV.40 per cent of boys will see the idents over 60 times, an incredible frequency.” – SEGA’s UK marketing director Amanda Far
It seems that this is only confirmed for the UK at least. They will air the adverts across SKY 1, SKY HD and SKY Anytime. As for US marketing, they haven’t played their cards right. Don’t think they will be spending big bucks like in the UK, where Sonic is more popular.