SEGA announced last year that they had a whole team dedicated to digital distribution. James Schall, SEGA’s digital distribution manager, spoke about how they have reached new territories due to ESD (electronic software distribution).
“A few years ago the digital team was bolted on to the side of other departments, with a couple of people at most working on the project. Now we have a specific ESD team of six looking after PC titles. Digital enables you to reach out to new territories.” – James Schall, Digital Distribution Manager
Not an expert, but since SEGA doesn’t have too many PC titles I think 6 people handling the job is pretty ample. Maybe I’m wrong? I think digital teams over at SEGA will just get bigger as the market grows on consoles, but after the PSN thing happened, will you rely on a network?