In SEGA’s first report since the recent news of the restructuring of their consumer division, this was always bound to be an interesting report. The numbers show a very mixed picture for the group as the Pachinko and Pachislot segment operating profits (¥71 billion yen/$889.4 million) and arcade sales (¥7.4 billion/$92.8 million) were quite healthy whilst amusement centres posted minor operating profits (¥355 million/$4.4 million) but the consumer division fared less well, hit back after the break to find out how much money SEGA’s consumer division lost for them.
Fiscal Year 2012
On Friday, SEGA Sammy Holdings posted their 3rd quarter results for the fiscal year 2012. In it they gave out numbers for Sonic Generations, Mario & Sonic at the London Olympic Games 2012 and Hatsune Miku. Following the disaster that shaked Japan to its core, many Japanese business are recovering strongly but how did SEGA, in particular their consumer division, cope with the financial crisis in America and Europe? And did both their arcade operations and Sammy’s own business recover strongly from the disaster? Read on to find out.
SEGA Sammy posted their half year results for the period ending September 30th 2011. A difficult period saw that the publisher declined in both revenue and profit, numerous reasons from the natural disaster that struck Japan earlier this year that still holds ramification for the publisher today, to the weak global economy that is affecting consumer sales. In these tough times, read on to find out how the group managed.