SEGA Teams up with the IOC on a New Multi-Year Licensing Agreement Celebrating the Olympic Brand and Sonic the Hedgehog
Today, SEGA announced its partnership with the International Olympic Committee for a multi-year licensing agreement. SEGA & IOC are seeking key partners for a full merchandise collection to launch in 2026.
The first look at the upcoming “Five Rings” collaboration is available now, featuring the Olympic rings with a supersonic Sonic the Hedgehog spin. This sneak peek into the custom art highlights the connection with Sonic and the core Olympic values, including excellence, respect and friendship.
Check out further details in the press release here!