Hidden NY and SEGA Launch Jet Set Radio Capsule to Celebrate 25th Anniversary

HIDDEN NY has teamed up with SEGA to launch a special-edition capsule in celebration of the 25th anniversary of Jet Set Radio. Available exclusively on hiddenppf.com, the limited-run collection will debut on August 1, featuring never-before-seen Jet Set Radio artwork across apparel and accessories. For this special occasion, Hidden will be opening up its web shop for 2 full weeks, the only time this commemorative collection will ever be available.

This marks the first installment in an ongoing partnership between HIDDEN NY and SEGA, bridging street culture with one of gaming’s most iconic visual worlds. The collection channels the spirit of Tokyo through archival designs, graffiti references, and collectible gear built for both longtime fans and new generations.

Members of the HIDDEN community will receive early access to the release alongside exclusive products. To become a member, click here. To stay updated as product drops and for a chance to win collector’s edition items, follow @hidden.ny and @hiddenppf on Instagram.

Celebrate 25 Years of Jet Set Radio with SEGA, Brain Dead Studios, and NTS!

Attention to all Rudies in the L.A. area! In celebration of Jet Set Radio’s 25th anniversary of its original Dreamcast release, SEGA presents a special event hosted in partnership with Brain Dead Studios and music platform NTS.

Experience the fusion of gaming and art from June 13-20 at Brain Dead Studios, Los Angeles, CA. Fans can connect to the game with exclusive merchandise, a gaming lounge, art gallery, live music, canvas tagging wall, and custom airbrush merchandise!

Jet Set Radio creators, Masayoshi Kikuchi and Ryuta Ueda, will be making an appearance at the even alongside Brain Dead Studios’ Kyle Ng, and Them Skates’ Jon Julio. Click the next section of the article for more details about the event!