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Developer Retrospective: From the Gridiron to the Basketball court, these are the games of SEGA’s Visual Concepts

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This month we will be celebrating the games of Visual Concepts, a western developer that is best known for the creation of the 2K Sports franchise of games. Not only did they have a long history battling EA on the Dreamcast; but they continue to battle against the EA Sports brand video games even after leaving our favorite publisher. What better month than July to focus on this largely overlooked and talented US-based development team. After the break, let’s look back at the games and history of Visual Concepts!

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Classic SEGA Ads: It’s Evening in America…

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The Dreamcast had one of the best advertisement campaigns in video game history. Period. Its ads took all of the best parts of SEGA’s Genesis era advertisement and infused it with fun and consistent quality. Every single time I click a Dreamcast ad and expect something ho-hum, I’m surprised by yet another kick-ass ad.

Here we have a parody of the classic Reagan re-election ad, “Morning in America”. With narration by Seaman. And whistling by guys from Quake 3, NFL 2K and NBA 2K. And a bunch of SEGA characters screwing around inside people’s Dreamcasts. And while Seaman gives a beautiful speech about Americans coming together so they can whoop each other’s asses, you’ve got gamers celebrating and raging over victories and losses. You’ve got house fires, decapitated teddy bears and exploding trailers. This ad is a perfect example of a great SEGA ad: well written, well directed, well voiced, plenty of game footage and plenty to get you pumped.

This ad is a thing of beauty. I hope you enjoy it, have a fine Saturday morning and play some Dreamcast.

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