It looks like SEGA has more in store for October 29th than just the American release of Sonic Lost World. This image saying “On October 29th, guts will be _______” was just posted on Facebook and Twitter by SEGA.
My guess is that it’s something Typing of the Dead related. It better be cause that’s really the best possible outcome I can think of for a teaser like this, “spelled” fits into the blank spot after all. What do you think this could be? Feel free to leave your speculation in the comments. (Hint: it’s probably not Shenmue related.)