SEGA Unveils Brand New Sonic the Hedgehog Fan Celebration with “Racing Around the World”
Today, SEGA announced its latest brand campaign for Sonic the Hedgehog, Racing Around the World, which pays homage to Sonic the Hedgehog’s trademark characteristics of speed and attitude and supports the upcoming video game, Sonic Racing: CrossWorlds. To kick off the campaign, SEGA has partnered with Red Bull to create a thrilling stunt racing film, which features globally renowned high-speed stunt driver Brandon Semenuk, along with fun easter eggs from Sonic Racing: CrossWorlds. You can check out the film here.
The Racing Around the World campaign celebrates decades of Sonic’s iconic racing speed and is set to electrify fans with new levels of acceleration. Fans can also expect new racing-inspired brand partnerships, upcoming mobile game events, merchandise, and much more to come. Check out the full press release about the new Sonic campaign for more details!