Over in Japan, Mt. Rainier coffee will provide customers a QR codes on their coffee cans to listen to the beautiful soothing sounds of Seaman ASMR tracks. According to the company, the point of the promotion is to use soothing ocean tracks to help people who suffered stress during COVID-19 pandemic. Seaman will have four ASMR tracks and occasionally say various things.
While at first it sounds like the company just used tracks from Seaman, the ASMR is actually being done by award-winning aquascaper Takayuki Fukada. The QR code will also allow the user to access AR images of Japanese cities, which will have Seaman appear. As far as the tone of Seaman in this promotional advertisement will be, is unknown. I would hope that Seaman doesn’t insult the people, considering its meant to be for people under stress.
While on the surface a Seaman ASMR promotion seems a bit odd, considering how long the franchise has been dormant, Seaman was actually the highest selling Dreamcast game in the region. I’d assume Mt. Rainier would want to cash in on fans that grew up with the game. I’m personally looking forward to when the Seaman ASMR tracks get posted online for my listening pleasure.