SEGA UK inks deal with Bowplex

Bowplex is basically a bowling place in the UK, but also has arcade and other fluff around to make extra cash. The place has inked a exclusive deal to get ‘Sega Active Zone’ machines in their place of establishment.

“We’re really excited about the partnership with SEGA. It’s such a prominent brand within the industry and we’re thrilled to be associated with the company on this level. We work hard to push the boundaries of family entertainment and strive to be the first to introduce new concepts and we believe working with SEGA to introduce SEGA Active Zone is testament to that.” -Tracy Standish, Managing Director of Bowlplex

The project has £2 million in investments for ‘state-of-the-art equipment’. Sega Sports Active will feature sports games with iconic SEGA characters, such as Sonic. No other names where mentioned in the press release.

Hit the jump for that.