SEGA Transmedia Group

SEGA’s First Store, SEGA Store Shanghai, Opens Today

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The world’s first official SEGA store, SEGA Store Shanghai, has opened today. The store features a variety of in-store experiences, including original merchandise designed with local flair, interactive displays, and memorable photo opportunities.

SEGA established its Transmedia Business Unit in April 2024, expanding the company’s legendary IP portfolio spanning 65 years into other forms of media beyond gaming to provide fresh and exciting new content to fans across the globe.

Beginning with the launch of SEGA’s first official store in Shanghai, the company is considering further expansion in other areas such as Shibuya, Japan as it brings their transmedia strategy into real-world experiences.

 

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New Virtua Fighter Game In Development According to Executive Vice President Head of Global Transmedia Group SEGA, Justin Scarpone

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In a published interview about why SEGA is reviving their classic IPs across media with Executive Vice President Head of Global Transmedia Group SEGA, Justin Scarpone, with Video Game Chronicle, he was asked how challenging it would be for SEGA to revive their IPs that are nearly 30 years old to resonate with a modern audience.

He responded that the IPs would need to be reinvented with persistent slate plan, marketing initiatives, product, and more transmedia. Scarpone would also confirm that numerous SEGA Legacy IPs are currently in development, including Virtua Fighter. Here is a snippet of the interview:

“So we have a suite of titles in development right now that fall into that legacy bucket, which we announced last year at The Game Awards; Crazy Taxi, Jet Set Radio, Streets of Rage, Shinobi, and we have another Virtua Fighter being developed. And so all that’s very exciting. And then in certain instances, we’re also doing animation series, or live-action films to augment that and be part of those roadmaps.” – Justin Scarpone, Executive Vice President Head of Global Transmedia Group SEGA

It’s been sometime since we seen a new Virtua Fighter title (with the exception of VF5: Ultimate Showdown). Are you all excited to see a new Virtua Fighter game in the works? Let us know in the comments below!

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SEGA set to open an official store in Shibuya for next summer

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SEGA’s Head of Global Transmedia Group, Justin Scarpone, spoken with VGC at Gamescom Asia that the company plans follow steps from Nintendo, Capcom, and Square Enix to open its own official store in Shibuya’s Parco department complex with another store opening in Shanghai, China. The decision to launch a physical SEGA outlet was motivated by the desire to put the SEGA brand in front of more consumers in order to strengthen it and to look after fans with the already surprising amount of fandom as a brand by offering new experiences to them.

With the success of the Sonic movies and licensee deals such as Lego, SEGA’s transmedia business received a strong growth in revenue as the company now generates nearly $1 billion in annual retail sales of toys, clothing, and merchandise alone. He also noted that partnerships such as Paramount, Netflix, and even Roblox, helped the company reach a broader audience.

Scarpone’s ultimate goal is to replicate that success with other IPs such as Persona, Like a Dragon, and other SEGA IP in other territories. SEGA had a great history of having numerous stores in Japan such as the SEGA Specialty Stores until it gaming landscape changed and online shopping became more prevalent in the early 2000s. Seeing this plan come to fruition would be a dream come true for SEGA fans to visit. Will you visit the SEGA Store in Shibuya and Shanghai? What SEGA merchandise would you like to see in the official store? Let us know in the comments below.

Source: VGC

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