Segashiro

Son of Segata Sanshiro’s backstory revealed in latest commercial – translation details!

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SEGA has been rolling out a new ad campaign in Japan for the company’s 60th anniversary, cleverly depicted as “GO SEGA” since “60” and “GO” look so similar in the SEGA logo font. The star of the campaign is Maito, the real life son of Hiroshi Fujioka, the actor who played Segata Sanshiro during the Saturn era. Maito plays Segashiro, whose catchphrase “It’s a SEGA” sounds a lot like “Segashiro”.

Previous ads just had Segashiro walking around spouting his catchphrase, but this latest ad really goes all out on fan service and Segata Sanshiro lore.

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SEGA Talk Podcast #40: Segata Sanshiro

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Please almighty Segata Sanshiro! We need to stop playing our SEGA Saturns for just one hour to talk about your greatness! On this SEGA Talk, George and Barry discuss the inspiration for SEGA Japan’s Saturn mascot, as well as the many commercials and the legacy Segata Sanshiro left behind– oh! He found us-! UGH! I can’t… breathe…

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